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How to Increase Live Stream Viewers on YouTube: 8 Top Tips

How to Increase Live Stream Viewers on YouTube: 8 Top Tips

June 25, 2024
9 min
Allan Martyr
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Allan Martyr
5 min read
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Virality is such a sought after thing in the modern world. To be of any substance, an individual or a piece of content needs to be viral. The same is true for YouTube live streams. However, a YouTube live stream does not go viral by chance. It requires a lot of work and strategic planning. For starters, you need to understand your audience and optimize your content for search. This blog will break down how to increase live stream viewers on YouTube.

Why are YouTube live streams important?

YouTube live streams let creators interact with their audience in real-time. This makes viewers feel more connected and engaged. Live interactions boost viewer loyalty and help the channel grow by increasing visibility through YouTube's algorithm, which favors live content. 

💡Related read: The Best Time to Post on YouTube in USA Revealed [+ Guide]

Strategies to increase live stream viewers on YouTube

Boosting your live stream viewership on YouTube requires two things: effective strategies and consistent efforts. From choosing the right topics and optimizing your content for search engines to promoting your streams and engaging with your audience, several key tactics can help attract and retain more viewers. Here are some proven strategies to enhance your live stream’s reach and impact.

1. Choose the right topic and niche

The topic you choose plays a very important role in determining the number of people joining in. If the topic you choose resonates with your audience, you will see a hike in the number of viewers and also retention. Here’s what selecting the appropriate topic can do: 

  • Attracts the right audience

Choosing a topic that resonates with your target audience ensures that the viewers who find your stream are genuinely interested in the content. This relevance leads to higher engagement rates, as viewers are more likely to participate in the chat, ask questions, and share the stream with others who share similar interests.

  • Enhances discoverability

Topics that align with current trends or evergreen interests are more likely to be searched for on YouTube. Using relevant keywords in your stream’s title, description, and tags can improve your visibility in search results and recommendations. This increased discoverability helps new viewers find your live stream organically.

  • Promotes viewer retention

A well-chosen topic that addresses your audience’s interests and needs can keep viewers engaged throughout the stream. When viewers find the content valuable and engaging, they are more likely to stay for the duration of the stream, thereby improving your watch time metrics, which in turn can boost your ranking in YouTube’s algorithm.

  • Encourages sharing and word-of-mouth

Engaging and relevant topics are more likely to be shared by viewers with their social networks. When viewers find your live stream interesting and valuable, they are more inclined to share it with friends, family, or on their social media platforms. This organic sharing can significantly increase your stream’s reach and attract new viewers.

  • Builds a loyal community

Consistently choosing topics that resonate with your audience helps build a loyal community of viewers who regularly tune in to your streams. This loyalty creates a sense of community and belonging among your audience, encouraging repeat viewership and deeper engagement.

  • Drives engagement and interaction

Relevant and interesting topics naturally lead to higher levels of viewer interaction. When viewers are genuinely interested in the topic, they are more likely to engage in discussions, ask questions, and participate in polls or Q&A sessions. This interaction makes the live stream more dynamic and enjoyable, encouraging viewers to stay longer and return for future streams.

2. Create high-quality content

Nobody wants to consume crappy content. If people are giving you their time, the least you can do is create great content. Creating high-quality content is essential for boosting viewership on your YouTube live streams. Here’s how it makes a significant impact:

  • Enhances viewer experience

High-quality content, with clear visuals and crisp audio, greatly enhances the viewer experience. When viewers enjoy the quality of your stream, they are more likely to stay longer and return for future streams. Professional production values make your content more appealing and shareable.

  • Builds credibility and trust

Consistently delivering high-quality content helps build credibility and trust with your audience. Viewers are more likely to follow and support creators who invest effort into producing professional and valuable content. This trust translates into a loyal viewer base that regularly tunes in to your live streams.

  • Increases engagement and retention

Engaging content that includes well-planned scripts, interesting topics, and interactive elements like polls and Q&A sessions keeps viewers interested and active during the stream. High-quality streams encourage viewers to participate, stay longer, and return for future streams, boosting overall viewer retention.

  • Improves discoverability

High-quality content tends to get better engagement metrics, such as higher watch time, likes, comments, and shares. These metrics signal to YouTube’s algorithm that your content is valuable, leading to more recommendations and increased visibility. This helps attract new viewers to your live streams.

  • Encourages subscriptions and notifications

When viewers enjoy high-quality content, they are more likely to subscribe to your channel and enable notifications for future streams. This ensures that your audience is aware of your upcoming live streams, leading to higher initial viewership numbers.

3. Optimize for SEO 

Optimizing your live stream is a great strategy to enhance its discoverability. Adding relevant keywords in your thumbnail and video description allows search engines to push your live stream to people who are searching for those keywords. Optimizing for SEO helps in the following ways: 

  • Improves discoverability

Incorporating relevant keywords in your stream title, description, and tags makes it easier for potential viewers to find your content. Tools like Google Keyword Planner and Google Trends can help you identify popular search terms. A well-optimized live stream is more likely to appear in search results and suggested videos, increasing its discoverability.

  • Enhances click-through rates (CTR)

A keyword-rich title and a compelling thumbnail can significantly increase your live stream’s CTR. A high CTR signals to YouTube’s algorithm that your content is appealing, leading to more impressions and higher ranking in search results. This means more potential viewers will come across your live stream.

  • Attracts a targeted audience

Using specific and relevant keywords helps attract viewers who are genuinely interested in your content. While this increases the likelihood of viewers staying longer, it also enhances engagement as they are more likely to interact with the stream through likes, comments, and shares.

  • Boosts engagement metrics

SEO-optimized descriptions and tags help YouTube’s algorithm understand the context of your live stream, making it easier to recommend your video to relevant audiences. Better recommendations lead to higher engagement metrics, such as likes, comments, and watch time, which improve your video’s ranking and visibility.

  • Utilizes YouTube features

YouTube offers several features like tags, playlists, and end screens. Using these as part of your SEO strategy can improve your live stream’s visibility. Tags help categorize your content accurately, playlists keep viewers on your channel longer, and end screens can promote upcoming streams or related videos, maintaining viewer engagement.

4. Promote your YouTube live stream

Don’t shy away from telling the world about your work. Use all possible methods to promote the YouTube live stream including social media, online communities, collaborations, email marketing, etc. All this will help your stream in the following ways:

  • Use social media 

Promoting your live stream on social media helps reach a wider audience and build anticipation. Share engaging teaser posts with eye-catching images, videos, or questions. Use Instagram and Facebook Stories and Reels for behind-the-scenes content, countdowns, and updates. Regularly post countdowns to keep your audience excited. Engage with followers by responding to comments and questions to build community. On the day of the stream, share reminders with the time, date, and a direct link to capture last-minute viewers.

  • Online communities 

Online communities can significantly boost live stream viewership by reaching targeted audiences, encouraging word-of-mouth marketing, and enhancing engagement. Sharing your stream in relevant forums and groups like Reddit, Facebook Groups, Discord servers, and niche platforms connects you with interested viewers. Engaging with these communities helps build relationships, gather feedback, and create anticipation. This active participation and collaboration foster excitement and trust, leading to more viewers tuning in, engaging, and sharing your stream.

  • Collaborations

Collaborating with other creators in your niche is an effective strategy to expand your audience and attract new viewers to your live stream. Look for creators with a similar audience but who are not direct competitors, and propose mutually beneficial partnerships. Promote each other's streams through shoutouts, co-hosting, and joint content like Q&A sessions or discussions. Appearing on each other’s channels exposes you to new viewers, and continuing collaboration after the stream by sharing highlights and engaging with the new audience helps maintain interest and build a lasting relationship.

  • Email marketing 

Email marketing is great if you’re looking to grow your viewership. Creating a mailing list can add a personal touch and also help in community building. Create engaging emails highlighting key aspects of your live stream, including topics, special guests, and what viewers can expect. Segment your audience to tailor messages to different groups and include clear calls-to-action with direct links to the stream. Send multiple reminders leading up to the event to keep your subscribers informed and excited.

5. Consistency is key

Consistency is key for any live stream to gather a large number of viewers. You cannot be erratic and inconsistent in your streaming journey and hope for a million viewers. That’s just not going to happen. Here’s how being consistent helps: 

  • Builds habits and routine

Consistency in your streaming schedule allows viewers to plan their time around your content. This predictability encourages repeat viewership as audiences develop a habit of tuning in regularly, leading to a more dedicated and engaged audience.

  • Builds trust and loyalty

Regular streaming is a testament to your dedication and commitment to putting out great content. When viewers know they can count on you to stream consistently, they are more likely to stay loyal and return for future streams, building a dedicated and long-term viewer base.

  • Takes engagement through the roof 

Higher engagement rates are a direct result of being consistent. Regular viewers feel part of a community and hence are more likely to participate in chats, likes, and shares. When viewers know when to expect your streams, they are more inclined to engage actively, creating a vibrant and interactive community around your content.

  • Improves audience retention

Consistent streaming helps retain viewers over the long term by building a habit of regular tuning in. Regular viewers become a stable and growing audience base, contributing to the overall success and longevity of your channel.

6. Engage before and after the stream

Building a consistently growing viewer base is a full-time job. It requires dedicated efforts, both before and after the stream.

  • Pre-stream engagement 

Create a hype before the stream by interacting with your audience through community posts, social media, and YouTube Stories. Share behind-the-scenes content, sneak peeks, or ask for their input on the upcoming stream.

  • Post-stream engagement

Take the time to interact with your audience after the stream ends. Respond to comments, ask for feedback, and create highlight clips to share on social media. This keeps the conversation going and encourages viewers to tune in for future streams.

7. Utilize YouTube features and tools

If you’ve done your research, you’ll know that YouTube offers numerous features and tools that can help you rope in more viewers. These in-built are built for users to benefit from. Let’s take a look at a couple of these features: 

  • YouTube premiere

Use YouTube Premiere to schedule your live streams. This feature allows you and your audience to enjoy a video together in real-time. It creates a landing page where viewers can set reminders and engage with the content before it goes live. The Premiere page acts as a promotional tool, allowing you to build anticipation and engage with your audience in the chat before the stream starts. This can help create a buzz around your live stream and ensure that more viewers tune in when it goes live.

  • End screens and cards

Incorporate end screens and cards in your videos to promote upcoming live streams, related videos, and other content on your channel. End screens appear in the last 5-20 seconds of a video and can include links to your live stream, prompting viewers to click and set reminders. Cards can be added at any point during your video and can direct viewers to your scheduled live streams, other videos, or playlists. These tools help keep viewers engaged and encourage them to explore more of your content, increasing the likelihood of returning to your live streams.

  • Super chats and memberships

You can enable Super Chats to allow viewers to pay for highlighted messages during your live streams, boosting engagement and providing a direct revenue stream. Another good ploy is to activate channel memberships to offer exclusive perks like badges, custom emojis, and members-only live chats. This fosters a sense of community, encourages deeper viewer engagement, and provides a steady revenue stream, helping you invest in better content.

8. Repurpose content 

Repurposing your YouTube content is essential to attract more viewers and extend the reach of your live streams. By transforming your existing content into various formats and sharing it across different platforms, you can engage a broader audience and keep your content fresh and relevant. This is how repurposing can benefit your channel:

  • Increase reach

Repurposing content allows you to reach audiences who might not have seen your original live stream. By creating shorter clips, highlights, or summary videos, you can share these on social media platforms like Instagram, Facebook, Twitter, and TikTok, driving traffic back to your YouTube channel.

  • Engage different audiences

Different formats appeal to different segments of your audience. For instance, some viewers may prefer short, digestible clips over full-length live streams. By catering to these preferences, you can attract a wider range of viewers and keep them engaged with your content.

  • Optimize for SEO

Creating multiple pieces of content from a single live stream can improve your search engine optimization (SEO). By using relevant keywords and descriptions in your repurposed content, you can increase your chances of appearing in search results and attracting new viewers.

  • Consistency and content variety

Repurposing helps you maintain a consistent posting schedule without the need to create entirely new content from scratch. This variety keeps your channel active and engaging, encouraging viewers to return for more.

💡Related read: How to Add Subtitles/Captions to YouTube Shorts

Thus there are numerous ways to build your live stream viewer base. Note that all of these strategies need to come together to help grow your viewership. You cannot focus only on promotion and ignore the content quality. Similarly, you cannot hide your inconsistency by repurposing stale content. Building a YouTube live stream viewer base requires consistent effort over a long time. You need to be smart at every step, be it choosing the right topics or repurposing a recently concluded live stream. 

Repurpose like a pro with 

We mentioned above that repurposing is a great strategy if you want to build your YouTube live stream viewer base. But the question arises how to do so?  Well, is a powerful tool that can streamline this process, making it easier and more efficient to transform your existing content into various engaging formats. Here’s how can help you repurpose your content:

  • Automated clip generation automatically generates short clips from your live streams based on key moments and highlights. This saves time and effort, allowing you to quickly produce engaging snippets that can be shared on social media platforms like Instagram, Facebook, Twitter, and TikTok to attract a wider audience.

  • Subtitles and captions can add subtitles and captions to your repurposed content, making it more accessible to a broader audience, including those who are hearing impaired or prefer watching videos with the sound off. Subtitles also enhance the SEO value of your videos, as they provide additional text that can be indexed by search engines.

  • Multi-platform sharing simplifies the process of adapting your content for different platforms by creating format-specific clips. Whether you need vertical videos for Instagram Stories or square videos for Facebook posts, can tailor your content to fit various social media requirements, ensuring optimal presentation and engagement.

  • Scheduling and publishing cuts out the middleman! Now you can edit your social media videos with their AI features and schedule them for posting directly on the platform. This one-stop shop saves you time by letting you create and schedule all in one place.

  • Enhanced SEO

By generating multiple pieces of content from a single live stream and incorporating relevant keywords and descriptions, helps improve your search engine optimization (SEO). This increased SEO boosts your visibility in search results, making it easier for new viewers to discover your content.

  • Consistent content output enables you to maintain a consistent posting schedule by providing a steady stream of repurposed content. This consistency keeps your channel active and engaging, encouraging viewers to return regularly and attracting new subscribers.\ makes the process of content repurposing as smooth as butter. Visit us and see for yourself. 

💡Related read: Helps Marketing Manager Boost YouTube Subscriptions by 150%


Increasing live stream viewers On YouTube requires strategic planning, quality content creation, and consistent engagement with your audience. By understanding your audience, optimizing your content for search, promoting effectively, and repurposing your streams with tools like, you can significantly increase your reach and retain a loyal viewer base. Remember, the key to success lies in consistently combining these strategies effectively. 


1. How can I choose the right topic for my YouTube live stream?

Engage with your target audience, research the current trends, and address evergreen interests. Use keyword research tools to find popular search terms related to your niche.

2. What are the essential elements of high-quality live stream content?

Clear visuals, crisp audio, engaging scripts, interactive elements like polls and Q&A sessions, and professional production values.

3. How does live stream SEO improve discoverability?

By incorporating relevant keywords in your title, description, and tags, your live stream becomes easier to find through search results and YouTube’s recommendation algorithm.

4. What are some effective ways to promote my YouTube live stream?

Use social media, online communities, collaborations with other creators, and email marketing to reach a broader audience and build anticipation.

5. Why is consistency important in live streaming?

Consistency helps build viewer habits, trust, and loyalty. Regular streaming schedules encourage repeat viewership and higher engagement rates.

6. How can I engage with my audience before and after a live stream?

Interact through community posts, social media, YouTube Stories, and by responding to comments and feedback after the stream. Share behind-the-scenes content and highlights.

7. What YouTube features can help increase my live stream’s visibility?

Utilize YouTube Premiere, end screens, cards, Super Chats, and channel memberships to engage viewers and enhance your stream’s reach and interactivity.

8. How does repurposing content benefit my channel?

Repurposing content increases reach, engages different audiences, optimizes for SEO, and helps maintain a consistent posting schedule without creating new content from scratch.

9. What is and how does it assist in content repurposing? is a tool that automates clip generation, customizes highlights, adds subtitles, and adapts content for different platforms, helping to repurpose your live streams efficiently.

10. How can I measure the success of my live stream?

Monitor metrics like view count, watch time, engagement rates (likes, comments, shares), and subscriber growth. Use these insights to refine your strategy and improve future streams.

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