Discover how Todd McGuire leverages vidyo.ai's game-changing features, including AI captioning and one-click social media scheduling, to supercharge his brand growth.
Hey Todd, great to have you here. Can you introduce yourself?
As a podcaster, how do you handle the challenge of condensing longer podcasts into shorter, shareable videos without losing the essence of the content?
vidyo.ai has significantly simplified my process. Previously, I had to edit manually, carefully preserving the essence of what was funny and engaging, essentially recreating the flow of my standup. However, with vidyo.ai, I can automate this task. I can upload podcasts, some of which extend to three hours, and let it segment the video for me. Then, I can easily review and select the desired segments. What I appreciate most is that it not only segments the video but also allows for adjustments. For instance, if it marks the beginning at one minute and 30 seconds, I can easily move it to one minute and 45 seconds. I find this feature incredibly valuable.
How has vidyo.ai influenced your content repurposing journey?
I've been hearing about repurposing content for a while, and it used to feel like a daunting task. However, with vidyo.ai, it removes the guesswork. When I upload a video, it identifies the great parts, and I can work with that, eliminating the need to search for a starting point, which used to be the most challenging aspect for me.
I've been active on social media and YouTube since 2006. It's remarkable to think back to my time in film school when YouTube first emerged. I was uncertain about sharing my work on the platform, fearing the unknown. There were times when I'd plan to do something but months would pass, and it wouldn't materialise. Now, with this tool, it ensures that videos go out on time and saves me a significant amount of time. It's truly the most amazing thing, and I love it.
Could you share the features from the Pro plan you’ve opted for that have impacted your social media strategy?
It has to be the one click social media scheduling feature. It enables me to post content on various platforms and schedule it. I can now plan my posts for the entire upcoming week or even two weeks in advance, ensuring a consistent presence. Before this feature, if I intended to post content for the next week and failed to schedule it, it often didn't happen, leading to a loss of productivity for that week. Now, this feature takes care of it for me, and I absolutely love it.
How has the one click scheduling option helped you save time?
As I mentioned, I can schedule posts weeks in advance, managing multiple posts effortlessly. This frees up my time to focus on other tasks, such as researching comedy material or participating in live competitions. Currently, I'm on tour, covering cities like Dallas, Austin, San Antonio, New York, Phoenix, and San Diego. I'm busy preparing my tour content and simply sending the videos to vidyo.ai, allowing it to handle podcast repurposing for me.
What role does the captioning feature of vidyo.ai play in your social media strategy?
Captions play a significant role in my case. They're practically an industry standard nowadays. When you scroll through social media and come across a video with captions, you're more likely to watch it. vidyo.ai’s AI captioning feature not only contributes to the overall aesthetic of my videos but also helps them evolve.
How has vidyo.ai helped you boost your social media presence?
vidyo.ai has significantly boosted my social media numbers. I've gone from videos with 100 to 300 views to now having 1,500 to 5,000 views. There are numerous factors contributing to this increase, but the most crucial one is consistency. The algorithm favours consistency. This is where vidyo.ai comes in handy. By consistently scheduling content with high potential of virality, I’ve gained more visibility across Instagram and Facebook.
From a business point of view, how do you think vidyo.ai in the future will help your brand grow?
vidyo.ai is like having an eight-person team doing the work for you. All you need to do is upload your videos. The platform takes care of everything else. It's like having a virtual assistant that you can instruct to handle your videos. You can make specific requests, something you can't do with a human without potentially causing HR issues (pause for laughter). This is the perfect solution for content creators like me.</p>
Like Todd, you can also create and schedule short form content in just a few clicks. Sign up on the vidyo.ai app and simplify your content creation journey today.