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Easily Repurpose Video Content using AI with

Easily Repurpose Video Content using AI with

August 27, 2023
5 min
Vedant Maheshwari
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Vedant Maheshwari
5 min read
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     Are you struggling to come up with audience-oriented content on other content-sharing platforms like Instagram, TikTok, YouTube Shorts, or LinkedIn? Here is how you can use to repurpose video content with the power of AI and data analytics while availing of multiple benefits, including monetary savings.    

 Repurposing video content has become an essential way to keep a steady flow of content for your marketing, brand optimization, and everyday campaigns. With the right tools and strategies for repurposing video content, you can gain and maintain an audience from other platforms.

 For instance, if your primary content-sharing platform is YouTube, you can repurpose existing content and publish it on different platforms, including TikTok, Instagram, and     YouTube Shorts    . However, the more important question is how you can create content that works on different platforms. You cannot simply republish a YouTube video on Instagram and expect the same reach and impressions.

 Instead, you must make sure that each video is optimized for the respective video-sharing platform. But, as you can guess, manually doing this for each piece of existing content can be cumbersome. Fortunately, you can rely on AI-powered tools like to get this job done quickly and efficiently.

repurpose video content

     Why Use AI to Repurpose Video Content?    

 Here are a few convincing     reasons you should use AI for repurposing    your existing video content instead of manually editing or optimizing videos for TikTok or Insta reels.

     AI can help you save time    

 Suppose you have a one-hour podcast episode that you have already published on YouTube. Manually searching through the video, finding valuable content, and then optimizing videos from the existing content can take hours, if not days.

 On the other hand, an AI-powered tool like can use multiple technologies to understand which part of the video will work the most on social media platforms. It can also help you with features like captions, subtitles, graphics, and chapters.

     It is more effective    

 Even if you dedicate hours or days to the task, you may get a few things wrong about repurposing video content. For instance, you may not understand which types of subtitles or captions provide the best results.

 Similarly, you may have doubts about deciding the most marketable part of a video. Even if you surpass these issues, there is a chance of human error. However, an AI tool can help you overcome these issues while offering maximum control over the content.

     It is cost effective    

 Manually creating optimized content for other platforms requires a lot of technical knowledge, which you may not have. Even if you have technical expertise, it may not be a worthwhile use of your time.

 In that case, your second option is hiring one or more professionals for the job, which increases the budget like anything. On the other hand, a single subscription to an AI tool can help you create as much content as you may need.

     Using for Repurposing Video Content is an easy-to-use AI tool that helps you create trending content from existing video content. It is packed with so many features that you can use the tool to repurpose almost every kind of video content.

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 For instance, you might have an hour-long podcast episode or a five-minute YouTube video. You can import this video to and wait for a few minutes while the tool does its job. Once the tool has created share-worthy short videos from existing content, you can use the following features to spice them up.

  • ¬† Social Media Templates will help you optimize short-form videos using one of the popular styles on platforms like YouTube and Instagram. For instance, you can explore captions that you have seen on Alex Hormozi captions. ¬†
  • ¬†
  • ¬† AI Video Subtitling can use AI speech-to-text technology to come up with accurate subtitles for each video it produces. Even if you have not figured out subtitles for the original video, will do its job. ¬†
  • ¬†
  • ¬† can also help you with resizing and trimming. So, you do not have to worry whether the video has the correct aspect ratio or ideal duration for the platform in question. ¬†
  • ¬†
  • ¬† Last but not least, this tool provides you with multiple options to choose from. In most cases, it will provide multiple clips from a single video. So, even if you do not like a specific micro-video, you will have something else to publish. ¬†

 But, you know, AI is not the end of creativity. So, you may have to make a few edits to polish the final clip. Fortunately, you can use a fully-fledged video editor from the platform to make them come true.

     How to Use to Create TikTok Videos from a YouTube Video?    

 Here is a common scenario where you can use the power of Let’s say you have a full-length YouTube video that talks about 10 great products to improve the quality of life.

 Now, sharing the entire video on TikTok is not ideal. Instead, you can use to generate multiple TikTok-friendly clips from the existing video. Here is how you can go about it:

     Step One: Import the Video    

 Once you have created an account on, you can click the Upload Video button to upload/import your existing content. In this case, you can paste the URL of the YouTube video and click Continue.

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     Step Two: Select Templates    

 In this second step, you have to select at least three different templates for the clip you are building. will recommend suitable templates based on the intended platform and the size of the video.

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 You can select as many as you like and click Continue to proceed.

 You also have an optional step that lets you personalize the videos. This AI-powered tool will help you integrate the     YouTube    ,     Instagram    , and     TikTok    handles on the video.

 Once you have provided these, click Done and wait for a few minutes.

     Step Three: Choose and Edit Videos    

 In a few seconds, will analyze the video, choose the best parts, and create a number of short clips optimized for the selected platform.


 You can click the Review Reels button to explore the clips. If you like a video, you can instantly view/download it. also lets you     try more templates    to see if they are better suited.

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     What’s more? is packed with a fully-fledged editor. It means you can edit different aspects of a video from your web browser. You can use it to correct those automated subtitles or add further elements to the video. It works great when you want to add a progress bar or a couple of social media icons.

 After you have made these changes, you can download the final video with a single click.

 That’s it. You have created some of the best share-worthy and impressive clips from your existing content. And we are sure it took only a fraction of the time you will have needed for the manual method.

     Wrapping Up    

 In 2023, it does not really make sense to manually trim and     edit your existing video content to repurpose it    . As the world paces itself with the power of AI, you can also make the best use of tools like In the end, you can serve your audience better while saving time, money, and effort.

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