All podcasters share a common goal: to attract more listeners. While you may have a lot of interesting ideas to discuss on your podcast, it’s crucial to step back and review your podcast marketing strategy. This is why you should repurpose your podcast content.
Producing one episode after another can be time-consuming and isn’t always the most effective way to grow your audience. If you’re seeking to expand your listener base and promote your brand, you’ll need to make the most of every piece of each podcast episode.
According to the State of Content Marketing report by SEMrush , repurposing and updating existing content is the second most effective content marketing technique for driving traffic and leads, after search engine optimization (SEO).
For podcasters, this means utilizing the potential of your successful episodes and repurposing your podcast into various content formats. This approach can expand your reach as you distribute across multiple platforms and draw in more potential listeners.
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- Create short-form videos out of longer Podcasts
- Transcribe your Podcast for better SEO reach
- Create YouTube videos
- Create Audiograms
- Write blog posts
Create short-form videos out of longer Podcasts
Repurposing your longer podcast episodes into bite-sized videos is an effective way to introduce your content to new audiences. Podcast lengths can vary significantly, ranging from as short as 5 minutes to as long as 2 hours.
By creating bite-sized videos, you can recycle your podcast content and give it a fresh perspective. Gary Vee, a renowned internet marketer and motivational speaker, does this best. He takes his longer podcast interviews and splits them into shorter pieces, ranging from 30 seconds to two minutes. These highlight reels often go viral on social media as they are easier to consume, remember, and share.
Transcribe your Podcast for better SEO reach
In addition to boosting your podcast SEO, transcribing your podcast also makes your content more accessible to a wider audience. Some people may prefer reading over listening, and providing a transcript allows them to consume your content in their preferred format. It also helps those who are hearing-impaired to follow along with your podcast.
Moreover, transcriptions can serve as a starting point for repurposing your podcast into other forms of content. For instance, you can use the transcript to create blog posts, social media posts, or even an eBook. You can also highlight specific quotes or sections of the transcript and turn them into graphics or audiograms to share on social media.
However, it is important to note that auto-transcription tools may not always be 100% accurate, and you may need to review and edit the transcript for accuracy. Nonetheless, transcribing your podcast can be a great way to enhance your content strategy and reach a wider audience.
Create YouTube videos
The popularity of podcasts has led to a surge in competition, with many podcasters looking for ways to attract more listeners. Repurposing podcast content can be a highly effective marketing strategy to reach a wider audience.
Rather than solely relying on creating new episodes, podcasters can maximize the potential of their existing content by repurposing it into multiple formats. This approach can help them attract new listeners and increase visibility for their brand.
One method of repurposing podcasts is by creating video content for platforms like YouTube. This allows podcasters to reach a different set of audiences who prefer to watch podcasts rather than just listen to them. By capturing the facial expressions and interactions between the host and guests, video podcasts can offer a more engaging and immersive experience.
According to a study by the University of Florida and Futuri Media, as much as 70.2% of survey participants listen to podcasts on YouTube , making it the top destination for consuming podcasts. In fact, some of the most popular podcasts on the platform, such as the Joe Rogan Experience and SuperMegaCast, garner millions of views in just a few days or weeks.
By repurposing podcasts into video content for YouTube, podcasters can take advantage of this trend and tap into a massive audience base. So if you’re a podcaster looking to expand your reach, repurposing your podcast into video content could be an effective strategy to consider.
If you’re a podcaster who only records audio content, you can still create engaging video content by making use of audiograms. Audiograms are audio clips that have been converted into animated waveforms and paired with still images and text captions to create a visually appealing video format.
These visual soundbites can be shared on social media platforms to generate interest and drive traffic to your podcast episodes. They’re also an effective way to create teaser content that entices viewers to listen to your longer podcast episodes.
To create compelling audiograms, it’s important to make sure that the text captions are captivating and attention-grabbing, as viewers may not have autoplay turned on. Use creative writing techniques such as citing thought-provoking quotes or providing unexpected statistics to draw viewers in.
Audiograms can be an effective marketing initiative to promote your podcast, even if you don’t have video content to work with. By incorporating engaging visuals and creative writing, you can create content that appeals to a wider audience and drives traffic to your podcast episodes.
Write blog posts
Repurposing your podcast content into blog posts can be a great way to reach a wider audience and provide valuable information to your readers. Since you’ve already done the research and transcribed the podcast episode, you have the core content for your blog post. However, it’s important to avoid duplicating your text and instead structure your content and add value to the conversation.
To create a stand-alone blog post, focus on providing actionable insights and additional information that your listeners might have missed in the podcast episode. Once you have several podcast episodes, you can also compile them into a skyscraper content or a long listicle. This approach will give readers a comprehensive overview of a particular topic or theme.
Another option is to create a long-form content piece, like author Tim Ferriss did. He famously repurposed over 200 podcast interviews into a massive eBook called “The Tools of Titans” for his audience. By taking a similar approach, you can provide your listeners with even more in-depth insights and value on a particular subject.
Overall, repurposing your podcast content into blog posts, skyscraper content, or long-form content pieces is an excellent way to maximize your content’s potential and reach a wider audience.