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What Is Bitmoji?

Bitmoji is a mobile application that allows users to create personalized cartoon avatars, which can be used as expressive emojis across various digital platforms. By selecting features such as hair color, face shape, and clothing, users can craft an avatar that resembles themselves.

These avatars can then be utilized in messaging apps, social media, and other digital communication channels, adding a fun and personalized touch to online interactions.

More About Bitmoji:

Launched by Bitstrips, a Toronto-based company, in 2007, Bitmoji gained massive popularity and was acquired by Snapchat in 2016. Since then, it has been integrated into Snapchat, allowing users to use their Bitmoji avatars within the platform and other Snap Inc. apps.

Let’s check out some Bitmojis.

Collection of various Bitmojis showcasing personalized cartoon avatars used for digital communication


Creating a Bitmoji avatar is straightforward. Here’s a quick guide:

  1. Download the App: Bitmoji is available on both Android and iOS devices.
  2. Sign Up or Log In: You can create a new account or log in using your Snapchat credentials.
  3. Customize Your Avatar: Choose from a variety of features like skin tone, hairstyle, hair color, eyes, nose, and more. You can also personalize your avatar with different outfits and backgrounds.
  4. Save and Use: Once your avatar is ready, save it and start using it across various platforms.


After being acquired by Snapchat, Bitmoji experienced a major growth in its user base by becoming a core feature within the app, allowing users to create and share their avatars directly. Snapchat also introduced Bitmoji Stories, comic strips that feature users' avatars in different scenarios, adding a fun, personalized layer of engagement.

Bitmoji avatars can be used in a multitude of ways across different platforms:

To achieve better ROI in social media marketing, businesses are increasingly using Bitmoji to add a personal and lighthearted touch.


By incorporating these playful avatars, brands can create relatable and engaging content that resonates with their audience on a more human level. Whether it's through personalized ads, email campaigns, or social media posts, Bitmoji adds a humorous and approachable element that helps break down barriers between the brand and consumers.

This strategy not only makes the brand feel more accessible but also encourages greater customer interaction, fostering deeper connections and boosting overall engagement in a fun, memorable way.

Related Terms

Frequently asked questions

What is Bitmoji and How Do I Create One?

Bitmoji is a mobile app that lets users create personalized cartoon avatars for use across messaging apps and social media. To get started, download the app from the Google Play Store or Apple App Store, then sign up with your email or log in with Snapchat. Next, customize your avatar by selecting skin tone, hairstyle, facial features, and clothing. Once your avatar is complete, save it and use your Bitmoji in Snapchat, iMessage, emails, and more.

Can I Use Bitmoji on Multiple Platforms?

Bitmoji is a versatile tool for digital communication across various platforms. You can use it in messaging apps like WhatsApp and iMessage by enabling the Bitmoji keyboard, share stickers or GIFs on social media platforms such as Facebook and Instagram, and include Bitmoji stickers in emails by copying and pasting or using the Bitmoji keyboard. Additionally, the Bitmoji Chrome extension allows you to integrate your avatar into Google Docs, Slides, and Gmail on your desktop.

What Are the Costs Involved in Using Bitmoji?

Using Bitmoji is generally free, allowing users to create and customize their avatars and access a broad selection of stickers and GIFs at no cost. However, there are optional in-app purchases for premium content, such as specialized clothing packs for holidays, events, or sports teams, which offer additional customization options for a small fee.

Are There Any Privacy Concerns with Using Bitmoji?

While Bitmoji is enjoyable and engaging, it does have privacy considerations. The app collects personal information like email addresses, location data, and usage details, which may be used for targeted advertising or shared with third-party apps linked to your Bitmoji account. Additionally, despite content filters and guidelines, users might still come across offensive or inappropriate stickers and GIFs.

Frequently asked questions

What is Bitmoji and How Do I Create One?

Bitmoji is a mobile app that allows users to create personalized cartoon avatars for use across messaging apps and social media.

Let's See How You Can Create a Bitmoji:

  1. Download the app: Get Bitmoji from the Google Play Store or Apple App Store.
  2. Sign up or log in: Register with your email or log in using Snapchat.
  3. Customize your avatar: Select skin tone, hairstyle, facial features, and clothing.
  4. Save your avatar: Once complete, save your avatar for use.
  5. Use your Bitmoji: Share your Bitmoji in Snapchat, iMessage, emails, and more.

Can I Use Bitmoji on Multiple Platforms?
What Are the Costs Involved in Using Bitmoji?
Are There Any Privacy Concerns with Using Bitmoji?

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