Social Media Terms

A/B testing involves comparing two versions of content to determine which one performs better by measuring metrics like clicks or conversions.

Affiliate marketing is a model where affiliates earn commissions by promoting a brand’s products and driving sales or actions.

Alt text is a brief description of an image used to provide context for visually impaired users and improve accessibility on the web.

AI is a technology that allows machines to perform tasks requiring human-like intelligence.

Ask Me Anything (AMA) is a format where individuals or organizations invite others to ask them questions on any topic, typically in a live or online setting.

In social media slang, "ate" means to perform exceptionally well or to showcase something impressively, often used to show admiration and praise.

Algospeak is using code words, misspellings, or emojis to bypass content moderation on social media.

BeReal is a photo-sharing app that encourages users to post unfiltered, real-time photos of themselves and their surroundings

A bio serves as a brief introduction to a social media profile, including key details such as the user's name, location, website link, and other relevant information.

Bitmoji is an app that allows users to design custom cartoon avatars and stickers for use on social media.

Black Twitter is a cultural and social media community on Twitter predominantly composed of Black users who discuss and share experiences, news, and trends relevant to the Black community.

Blockchain is a decentralized ledger that securely records transactions across multiple computers.

BookTok is a TikTok community where users share and discover book recommendations, reviews, and discussions, often leading to viral book trends.

A buyer persona is a detailed profile of your ideal customer, used to tailor marketing strategies and content.

A Call to Action is a prompt that guides the audience to perform a specific task, like clicking a link or making a purchase.

A social media caption is a brief text description or commentary that accompanies a post, often used to provide context, express emotions, or engage with the audience.

A carousel post is a type of social media post that allows users to swipe through a series of images or videos within a single post.

A chatbot is a software application designed to simulate human conversation through text or voice interactions.

Click-Through Rate (CTR) calculates the percentage of users who click on a link or ad relative to the total number of viewers.

Clickbait is a flashy headline or image crafted to grab attention and drive clicks, often sacrificing accuracy or quality in the process.

Content curation involves discovering, organizing, and showcasing relevant and valuable material tailored to a specific audience.

Conversion rate is the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of users.

Cross-posting is the practice of sharing the same content across multiple social media platforms or websites to increase visibility and engagement.

Crowdsourcing is the practice of obtaining input, ideas, or services from a large group of people, typically via the Internet & social media, to achieve a common goal.

Customer advocacy involves actively supporting and championing the needs and interests of customers to improve their experience and foster loyalty.

In social media slang, "Cap" means to lie or make a false statement, often used to call out dishonesty.

A dark post is a targeted piece of content designed for a particular audience, and it doesn't appear on the feeds of all users.

Data visualization uses visual elements like charts, graphs, and maps to represent information, making it easier to gain insights from data.

Deep linking is the practice of creating hyperlinks that direct users to a specific page or content within an app or website, rather than just the homepage.

A Direct Message (DM) is a private, one-on-one communication sent through a social media platform or messaging app.

On social media, "double tap" usually means tapping twice on a post to like it or show appreciation.

An eBook is a digital book that you can read on electronic devices like computers, tablets, or e-readers.

An emoji is a small digital image or icon used to convey an idea, emotion, or concept in digital communication.

An endorsement on social media is when an individual, often an influencer or celebrity, publicly supports or praises a product, service, or brand, typically through posts or stories, to influence their followers.

Social media engagement measures user interaction with content via likes, comments, and shares, showing content effectiveness and audience connection.

Engagement rate is a metric that measures the level of interaction (likes, comments, shares) relative to the number of followers or views on a piece of content.

Evergreen content is material that stays relevant and valuable over time, continually engaging and attracting audiences without becoming outdated.

Facebook Ads are tailored ads businesses use on Facebook to target specific audiences by interests, behaviors, and demographics.

Facebook Boost Post is a paid feature that enhances the visibility of a post, allowing it to reach a broader audience beyond just your current followers.

A Facebook Lookalike Audience is a targeted advertising tool that helps you connect with new users who have similar traits to your current customers.

Facebook Meta, now known simply as Meta, is the parent company of Facebook and its other platforms, focusing on building the metaverse and connecting people through digital experiences.

Facebook Timeline is a section on a user’s profile that integrates significant life events with their most recent posts.

Facebook Watch is a video-on-demand service from Facebook that offers a variety of shows, live events, and user-generated content.

A feed on social media is a continuously updated stream of posts, updates, and content from other users and pages that a person follows.

Finsta, short for fake Instagram account, is a term created by Gen Z to describe a secondary Instagram account used for more personal or informal content.

A forum is an online platform where users can discuss various topics, share information, and ask questions in a structured, often categorized manner.

FYP, or "For You Page," is a feature on apps like TikTok and Instagram that delivers a personalized feed of content tailored to a user's interests and behavior through algorithmic tracking.

Facebook dark mode is Facebook pages with a dark background and light color text.

Facebook Pay, aka Meta Pay, is an online payment platform across all Meta platforms.

A "face card" is social media slang for someone so attractive it’s like they have an unlimited credit card for getting what they want.

“FR” stands for “For Real” and is used on social media to express agreement, sincerity, or emphasize the truthfulness of a statement.

A geotag is a metadata label that includes geographical information about the location where a photo or post was made.

A GIF is a digital image format that supports both static and animated images, often used for short, looping animations.

A giveaway on social media is a promotional contest where users participate by engaging with content for a chance to win free products or services.

Google Ads is an online advertising platform where businesses can create and display ads across Google's search engine and partner websites to reach targeted audiences.

Google Business Profile is a no-cost tool that assists businesses in managing their online presence on Google Search and Maps.

A GUI (Graphical User Interface) is a visual way for users to interact with a computer or software through graphical elements like icons, windows, and buttons.

A social media handle is a unique username or identifier used to represent an individual or organization on a social media platform.

A hashtag on social media is a keyword or phrase preceded by the "#" symbol used to categorize content and make it easily searchable within a platform.

Inbound marketing is a strategy that attracts customers by creating valuable content and experiences tailored to their needs and interests.

Impressions on social media refer to the total number of times a post or ad is displayed on users' screens, regardless of whether it was interacted with.

Influencer marketing is a strategy where brands partner with influential individuals who have a significant online presence to promote their products or services.

Insights in social media refer to the analysis of data and metrics to understand audience behavior, engagement, and content performance.

Instagram Highlight Covers are custom icons or images that represent and organize the stories saved in a user's profile Highlights.

Instagram Notes is a feature that allows users to share short, text-based updates with their followers directly in the Instagram Direct inbox.

Instagram highlights are a set of stories that you would like to display on your profile.

An Instagram bio is a brief introduction on your profile, highlighting who you are or what your business offers.

JPG is a widely used image format that compresses digital photos to reduce file size while preserving image quality.

A keyword is a term or phrase connected to the central topic of a document, webpage, or other online content.

Kik is a free messaging app that allows users to send texts, images, and videos and participate in group chats.

A KPI in social media marketing is a quantifiable metric that reveals how well a company is meeting its social media goals.

A landing page is a dedicated webpage built for marketing or advertising campaigns, aimed at capturing visitor information through a lead form.

A Lead in marketing is a potential customer who has shown interest in a product or service and has provided their contact information for further engagement.

Link building involves obtaining hyperlinks from external websites to your own, with the goal of enhancing your site's authority and boosting its search engine ranking.

"Link in bio" refers to a clickable URL in a social media profile that directs followers to additional content or a landing page.

LinkedIn Learning is an online education platform that provides a extensive range of courses and tutorials on diverse topics for both professional and personal development.

LinkedIn Pulse is a feature on LinkedIn that enables users to publish and explore professional content and thought leadership articles.

Live streaming on social media is the real-time broadcast of video content to an online audience through platforms like Facebook, Instagram, or Twitch.

LinkedIn Premium is a subscription offering advanced features for better networking and job opportunities.

LinkedIn Recruiter is a premium service provided by LinkedIn designed to help employers find and hire the perfect candidates.

LinkedIn Sales Navigator is a sales tool designed to help users discover and connect with potential clients on LinkedIn.

"Lowkey" is a slang term for expressing something subtly or keeping it understated, often implying a significant but muted feeling or statement.

On social media, "L" stands for "loss" and is used to describe a situation where someone has experienced a defeat or setback.

A mashup in social media refers to combining content or features from different platforms to create a new, integrated experience or piece of content.

A meme is a humorous or cultural idea, trend, or piece of content that spreads rapidly online, often in the form of images, videos, or text.

A mention on social media is when a user tags another user or account in a post or comment, often using the "@" symbol, to notify or draw their attention to the content.

Messenger is Facebook's standalone messaging app that allows users to send text, voice, and video messages, as well as share photos and files.

Metrics are quantitative indicators used to evaluate the effectiveness and performance of marketing strategies and social media activities.

Monetization on the Internet and social media refers to the process of generating revenue from online content, platforms, or activities through methods like advertising, subscriptions, or selling products and services.

Native advertising blends ads seamlessly with a platform's content, mimicking its style to engage users naturally and unobtrusively.

Natural Language Processing (NLP) is a field of artificial intelligence that enables computers to understand, interpret, and generate human language.

A Newsfeed on social media is a continuously updated stream of posts, updates, and content from connections or followed accounts, curated based on user preferences and engagement.

Newsjacking involves capitalizing on current news events to insert your brand or message into the conversation, enhancing visibility and engagement.

A newsletter is a regularly distributed publication that provides updates, news, and information to subscribers about a specific topic or organization.

A niche is a specialized segment of the market for a particular kind of product or service.

NPC means "Non-Player Character," game AI figures now used to describe unoriginal followers.

Objectives are the specific outcomes that individuals or businesses strive to achieve through the implementation of targeted strategies and plans.

Omnichannel ensures a unified, consistent customer experience across all channels, no matter where or how they engage.

On-page SEO optimizes web pages to boost search rankings and attract traffic, focusing on content, meta tags, and internal linking.

Organic reach is the number of unique users who see your content without paid promotion on social media platforms.