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What is Facebook Watch?

Facebook Watch is a video-on-demand service by Facebook, offering a diverse range of exclusive series, videos, and personalized recommendations. It allows content creators to upload both long- and short-form videos, making it a versatile platform for engaging audiences.

Accessible via the Facebook app and website, Facebook Watch integrates seamlessly into users' social media experience, providing another avenue for video marketing. 

More About Facebook Watch


Did you know? Facebook Watch first launched to a small audience in the U.S. but went global in 2018. Now, it's smoothly integrated into Facebook with its own 'Watch' tab, just like the Marketplace or Messenger tabs, making it super easy to find and navigate.

Facebook Watch operates similarly to YouTube but without traditional channels. Instead, content is organized by specific creators who manage their own Facebook Watch accounts. This allows for a personalized viewing experience. Additionally, Facebook Watch features original shows and series, each with dedicated pages that include an overview, user reviews, and a list of episodes.

The search functionality on Facebook Watch is robust, allowing users to easily find videos. Located at the top-left corner of the Watch home screen, the search bar lets you type in the title of the video or series you're interested in. This feature helps users quickly discover the content they are looking for.

Let’s explore the benefits for marketers:

Facebook Watch offers numerous advantages for businesses and marketers:

  1. Engage with Audience: Starting a regular show can help address customer concerns, improve sales leads, and drive traffic to your brand's website.
  2. Monetization: Businesses can earn money directly from their content using Facebook Watch, reducing the need to find alternative revenue streams.
  3. Direct Communication: The platform allows you to send videos directly to your audience, ensuring maximum visibility.


Let’s now take a look at how Facebook Watch appears on both desktop and mobile!

Comparison screenshot of Facebook Watch interface on desktop and mobile, showcasing the layout, video options, and user engagement features on both platforms


Now let’s dive into how Facebook Watch helps content creators make money with two main options: Audience Network and Ad Breaks.

  1. Audience Network is designed for major publishers and app developers, allowing them to place ads not only in videos but also on websites, apps, Facebook Instant Articles, and games.
  2. Ad Breaks, on the other hand, require your Facebook page to meet certain criteria, like having a specific number of fans and watch minutes. This feature lets you insert short ads into your videos, generating revenue based on how many views those ads receive.


Facebook Watch uses Facebook's sophisticated algorithms to recommend content, ensuring users see videos that align with their interests. Since its global rollout in 2018, the platform has become a worldwide space for both creators and viewers.

Additionally, Facebook Watch supports interactive features like polls, quizzes, and real-time comments, enhancing viewer engagement and creating a more dynamic experience.

Related Terms

Frequently asked questions

What is Facebook Watch and How Does It Work?

Facebook Watch is an online video-on-demand service provided by Facebook. It features a diverse range of videos, including original series, user-generated content, and personalized video recommendations. Users can watch videos on mobile devices, desktops, and smart TVs through the Facebook app or website. To access Facebook Watch, you need a Facebook account. You can discover content by exploring different categories or using the search bar to find specific videos or series.

How Can Marketers Benefit from Facebook Watch?

Facebook Watch offers marketers a powerful platform to reach a broad audience. By creating engaging video content, businesses can generate leads, drive traffic to their websites, and enhance brand visibility. Additionally, Facebook Watch allows for monetization through the Audience Network and Ad Breaks, making it possible for businesses to earn revenue directly from their videos.

What Are the Requirements for Monetizing Videos on Facebook Watch?

To monetize videos on Facebook Watch through Ad Breaks, your Facebook page must meet certain criteria, such as having a specific number of followers and achieving a minimum amount of watch time. The Audience Network is another option for major publishers and app developers to display ads within their content.

How is Facebook Watch Different from Other Video Platforms like YouTube and Instagram Reels?

While Facebook Watch and YouTube both offer long-form video content and personalized recommendations, Facebook Watch integrates deeply with the social aspects of Facebook, allowing for more interactive and community-focused viewing experiences. Instagram Reels, on the other hand, focuses on short, creative, and often viral video content. Facebook Watch typically features longer, more polished videos and series.

Frequently asked questions

What is Facebook Watch and How Does It Work?
How Can Marketers Benefit from Facebook Watch?

Here’s how marketers can benefit from Facebook Watch:

  1. Broad Audience Reach: Facebook Watch provides access to a vast audience, allowing marketers to connect with potential customers on a large scale.
  2. Engaging Video Content: By creating captivating video content, businesses can effectively generate leads and drive traffic to their websites.
  3. Enhanced Brand Visibility: Utilizing Facebook Watch helps increase brand exposure and recognition through engaging storytelling and visuals.
  4. Monetization Opportunities: Marketers can leverage monetization features like the Audience Network and Ad Breaks to earn revenue directly from their videos.
  5. Performance Insights: Facebook Watch offers valuable analytics, helping marketers track performance and optimize content strategies for better results.

By taking advantage of these features, marketers can maximize their impact on Facebook Watch and drive significant business growth.

What Are the Requirements for Monetizing Videos on Facebook Watch?
How is Facebook Watch Different from Other Video Platforms like YouTube and Instagram Reels?

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