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What are Instagram Highlight Covers?

Instagram Highlight Covers are images used to label and categorize your Instagram Highlights, which are saved Stories that remain on your profile beyond 24 hours. These circular icons at the top of your profile help users navigate through different themes and content easily.

More About Instagram Highlight Covers


Did you know that Instagram Highlights were launched in 2017? They let you keep your favorite or most important Stories visible beyond the usual 24-hour lifespan. These Highlights are essentially collections of Stories that live on your profile, making it easy for your followers to see your best content.

Highlight Covers act like the "cover" of a book, giving viewers a sneak peek into what’s inside. Since they’re one of the first things people see when they visit your profile, they play a crucial role in shaping the initial impression of your brand or personal account.

Let’s check out an example of Instagram Highlight Covers! Visit our Instagram profile at @vidyo.ai to see how we use eye-catching covers just below the bio.

Screenshot of @vidyo.ai's Instagram profile showcasing vibrant Highlight Covers below the bio, designed to attract followers and categorize content effectively.


Let’s check out why Instagram Highlight Covers matter:

Think of Highlight Covers as your profile’s first impression! They’re like the front door to your content. Here’s why you should pay attention:

  1. Showcase Your Brand: Top brands use Highlight Covers to showcase products, promote events, share trends, and more. It’s a strategic tool for boosting engagement and maintaining a cohesive look.
  2. Consistent Aesthetic: Choosing colors, fonts, and filters that align with your brand’s style ensures your profile looks polished and professional. Consistency is key!

Let’s see how you can create and update your Instagram Highlight Covers:

  1. From Stories: Go to your story, tap “Highlight” at the bottom right, and choose the Highlight you want to add. You can also tap “New” to create a new Highlight and then add your story.
  2. Through Your Profile: Tap the +New button next to your existing Highlights and select the Story you want to feature.
  3. Design Custom Covers: Use design tools like Canva to create custom Highlight Covers. This allows you to craft unique, branded visuals that stand out.

Let’s check out Instagram Highlight Covers by Nike on their Instagram profile.


Let’s check out some tips for creating eye-catching Instagram Highlight Covers:

Ready to make your Highlight Covers shine? Here are some tips to get you started:

  1. Brand Your Covers: Use your brand’s colors, icons, and fonts. Your Highlight Covers should reflect your unique style and voice. For example, if your brand is all about vibrant colors, make sure your covers pop with those hues!
  2. High-Quality Images: Always opt for high-resolution images. Your Highlight Covers are one of the first things people notice, so make sure they’re crisp and clear for the best first impression.
  3. Keep It Simple and Organized: The goal of a Highlight Cover is to entice users to click and learn more. Keep your covers clean, simple, and visually appealing. They should give a hint about what’s inside without overwhelming your audience.

So there you have it! With these tips, you’re all set to create Instagram Highlight Covers that not only look great but also enhance your profile’s appeal. Let’s get designing and make your Instagram page shine!

Related Terms

Frequently asked questions

How to add Instagram Highlight covers?

To add Instagram Highlight Covers, go to your profile, tap the +New button next to existing Highlights, and select the Story to add. You can also choose a cover image from your Stories or upload a custom image via design tools like Canva for a unique look.

What are the benefits of Instagram highlight covers?

Instagram Highlight Covers enhance your profile's visual appeal, create a cohesive brand image, and improve content organization. They attract viewers by providing a clear preview of your content, help maintain a professional look, and boost engagement by making it easier for users to find and explore your Stories.

Can I see who viewed my Instagram highlights?

Yes, you can see who viewed your Instagram Highlights. Simply open the Highlight, swipe up, and you'll see a list of viewers. This feature lets you track engagement and understand which followers are interested in your content, offering insights into your audience's preferences.

Can I change the cover of an existing Instagram Highlight?

Yes, you can change the cover of an existing Instagram Highlight. Go to your profile, tap and hold the Highlight, select "Edit Highlight," and then choose "Edit Cover." From there, you can select a new image or upload a custom cover.

Frequently asked questions

How to add Instagram Highlight covers?
What are the benefits of Instagram highlight covers?
Can I see who viewed my Instagram highlights?
Can I change the cover of an existing Instagram Highlight?

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