More About Rich Pin

‍

Fun Fact: Rich Pins are not just about pretty visuals; they’re an essential tool for SEO. By using metadata from your website, Rich Pins automatically include extra context that increases searchability on Pinterest. This means your posts are more likely to show up in search results, driving traffic back to your site. And since 93% of Pinterest users use the platform to plan purchases, this could mean big things for your brand!

Let’s check out an example of a Rich Pin:

‍

‍

Let’s explore the different types of Rich Pins:

Did you know there are several types of Rich Pins, each designed to cater to different needs? Let’s check out the various options:

• App Pins: Perfect for mobile developers, these pins come with an “Install” button that lets users download apps without leaving Pinterest.
• Recipe Pins: Ideal for food bloggers, these pins display ingredients, cooking instructions, and serving sizes directly in the pin.
• Product Pins: Provide real-time info on product availability, pricing, and where to buy.
• Article Pins: Show authorship, headlines, and story descriptions, making it easier for users to find and read relevant content.

For many brands, the most useful pins are Product Pins and Article Pins, especially when the goal is to boost eCommerce or drive traffic to your blog.
‍

Let’s see how you can set up Rich Pins:

Installing Rich Pins might sound tricky, but it’s simpler than you think. First, you need to ensure your website is set up with proper metadata. If you use an SEO plugin like Yoast, organizing this data becomes a breeze. After setting up your metadata:

1. Validate Your Pins: Use Pinterest’s Rich Pin Validator and input any blog post or product page link from your site.
2. Validate and Apply: Once validated, Pinterest will prompt you to apply for Rich Pins, and you’ll be good to go after approval!

‍

Here’s why Rich Pins are so valuable: they make your content stand out! Rich Pins add extra details like product prices, recipe ingredients, or article summaries, making it easier for users to engage with your content. This additional context also helps with brand awareness since Rich Pins feature your logo and website name.

Another cool feature? Rich Pins automatically update. If a product goes out of stock or its price changes, the pin will reflect that change in real-time, keeping your audience informed.

Let’s see how Rich Pins benefit eCommerce:

Pinterest is more than just a visual discovery platform; it’s also a powerful tool for eCommerce. Rich Pins are especially useful for online sellers because they provide potential customers with essential details like pricing, availability, and purchase locations. Since 55% of Pinterest users turn to the platform to shop, having Rich Pins can help guide informed buying decisions, making them a critical part of your marketing strategy.