Join 4,000,000+ Creators
making kickass content
Get Started Now
In the bustling world of hashtags and endless scrolling, timing is everything when it comes to capturing maximum attention. With Instagram emerging as a powerhouse of engagement, knowing when to hit that share button makes all the difference. However, there isn't a one-size-fits-all answer for the best time to post on Instagram. Read our blog to understand the ideal universal posting time for engagement across time zones and audiences.
The activity of your audience on Instagram can vary greatly depending on their geographical location. Here’s a breakdown of the best times to post on Instagram Reels for different locations:
Before we dive into when to post on Instagram, it's essential to highlight the times you might want to avoid. Surprisingly, the overall worst time to engage with your audience on Instagram falls during the day on Wednesday, specifically between 10 a.m. and 4 p.m., and on Thursday night, between 9 pm and 11 pm. These periods see a significant dip in user activity for various reasons, including work commitments and the onset of weekend plans.
Research indicates that weekdays are prime for Instagram posts. Here's why:
Dive deeper into the specifics, and you'll find the best days to post on Instagram in PST:
Experimentation plays a crucial role in finding when to post on Instagram. Here are 5 ways to find the best time for you to post on Instagram:
1. Exploring the strategies of your competitors can provide valuable insights. Observing the timing and engagement of posts from brands similar to yours can uncover effective posting schedules. Tools like NapoleonCat and Preview can simplify this process by analyzing competitors' engagement metrics and identifying their most successful posting times, content preferences and hashtag usage.
2. A/B testing the performance of posts at different times can help identify patterns of higher engagement, allowing for data-driven decisions to refine your Instagram strategy.
3. Tailoring content to align with your audience's daily patterns and interests can enhance its impact. For instance, posting content related to evening activities later in the day may resonate more with your audience, increasing engagement.
4. Engagement rates, typically between 1-5%, are crucial metrics. By calculating your engagement rate and observing how it fluctuates with posting times, you can tailor your strategy to enhance interaction.
5. Ensure your account is set to Business or Creator mode to access Instagram Insights for understanding your audience's demographics.
If you're a vidyo.ai user, you can also use our upcoming Analytics feature to get deeper insights into the best times to post on Instagram.
Uncover crucial insights like video views and engagement rate to optimize your marketing efforts on Instagram. Sign up on vidyo.ai to be among the first users to unlock social analytics.
💡Related read: How to Share a YouTube Video on Instagram with vidyo.ai
💡Related read: How to Add Multiple Styled Text to Instagram Reels
In conclusion, automating your Instagram posts with vidyo.ai not only saves you time but also enhances your social media strategy by ensuring your content reaches your audience when they’re most active and engaged. With its Content Calendar, Post Scheduler, and upcoming Analytics feature, vidyo.ai is an excellent tool for anyone looking to figure out the best time post on Instagram.
Instagram's algorithm prioritizes recent, engaging content. Posting at optimal times increases the likelihood of your content being seen and interacted with by your audience.
Yes, audience habits evolve, and Instagram's algorithm updates periodically. It's important to continually assess and adapt your posting schedule.
Monthly check-ins are a good practice, but this can vary depending on how active your account is and how much your audience's behavior fluctuates.
Broadly, late night to early morning hours see lower engagement globally, but specifics can vary based on your audience and their habits.
vidyo.ai’s Content Calendar is not just a planning tool; it’s your roadmap to a cohesive, engaging Instagram presence. Scheduling your Reels ahead of time with vidyo.ai can help maintain a consistent tone and theme.
Reviewing your posting time strategy every few months or whenever you notice a significant change in engagement patterns is a good practice to ensure you are always posting at optimal times.