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Best Time to Post on LinkedIn for Your Business in 2024

Best Time to Post on LinkedIn for Your Business in 2024

July 3, 2024
9 mins
Allan Martyr
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Allan Martyr
5 min read
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Whether you're an aspiring entrepreneur or a seasoned professional, getting your LinkedIn content noticed is crucial. After all, why put effort into crafting a post if it gets lost in the noise? In this comprehensive guide, we'll delve into the best time to post on LinkedIn to maximize your engagement and visibility on the platform.

Best Times to Post on LinkedIn in 2024

Best Day to Post on LinkedIn

Mondays and Fridays emerge as optimal days for posting, aligning with the start and end of the workweek when professionals are most engaged.

Weekly Breakdown of Optimal Posting Time

According to Smart Blogger, following a structured approach for each day of the week is essential:

  • Monday: 9 am to 10 am for industry updates.
  • Tuesday: 11 am to 12 pm for productivity tips.
  • Wednesday: 1 pm to 2 pm for thought leadership.
  • Thursday: 2 pm to 3 pm for success stories.
  • Friday: 9 am to 10 am for light-hearted content.
  • Weekend: 10 am to 11 am for personal narratives.

💡Related read: LinkedIn Video Specs: The Simplest Guide You Need

Best Time to Post on LinkedIn by Country

In the United Kingdom, the optimal posting times on LinkedIn are centered around weekdays. According to Sprout Social, Tuesday and Wednesday from 10 a.m. to noon, and Thursdays at 10 a.m., consistently show peak engagement. Posts scheduled over the weekend generally see lower interaction rates.

The best times to post on LinkedIn in the United States are 9 AM and 5 PM on weekdays as per Buffer. Overall, Tuesday is the most active day on LinkedIn in the US.

Best Time to Post on LinkedIn by Industry

According to research conducted by Sprout Social, the best times to post on LinkedIn vary by industry. While there's no universal answer, understanding industry-specific trends can guide your posting strategy.

Best Times to Post on LinkedIn for Hospitals & Healthcare

For the hospitals and healthcare industry, weekdays between 9 a.m. and 5 p.m., especially Wednesdays from 10 a.m. to noon and Thursdays from 2 to 4 p.m., see the highest engagement.

Best Times to Post on LinkedIn for Restaurants

In the food and beverage sector, Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m. are optimal times for posting on LinkedIn.

Best Times to Post on LinkedIn for Schools & Education

Educational institutions find Tuesdays at 11 a.m. to be particularly effective for LinkedIn posts, with engagement peaking on Tuesdays and Wednesdays overall.

Best Times to Post on LinkedIn for Travel & Hospitality

For travel and hospitality businesses, Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m. are recommended times for maximizing engagement.

💡Related read: Agency Clients Achieve 45.12% Higher LinkedIn Engagement with vidyo.ai

Best Time to Post on LinkedIn: Expert Insights

Mark, Founder of ETN LinkedIn Training and Top LinkedIn Voice, asserts, 

“Start with one post every fortnight, then move to weekly, and eventually aim for 2-3 posts per week. This gradual approach helps in maintaining quality while building posting consistency on LinkedIn.”

Mr. LinkedIn aka Mark Williams' insights on the best time to post on LinkedIn emphasize a balance between post frequency and content quality. 

  1. Aim for 2-3 posts per week. This frequency is manageable for most people and ensures consistency without overwhelming your audience.
  2. Avoid leaving long gaps (weeks) between posts. Consistency is crucial for maintaining visibility and engagement.

  1. A single post with 10,000 impressions is likely to have a more diverse reach and deeper network penetration compared to 10 posts with the same total impressions. This suggests that fewer, higher-quality posts can be more effective than frequent, lower-quality ones.
  2. Posting more frequently can accelerate learning about your audience and improve content quality over time. Someone posting daily will understand what resonates with their audience faster than someone posting weekly.

Overall Best Time to Post on LinkedIn

While general data points to peak times like 6 PM to 9 PM and Fridays, the best strategy depends on your audience's behaviors and preferences. Use analytics tools to refine your approach continually.

Worst Times to Post on LinkedIn

Avoiding low-engagement periods is equally important:

  • Monday Mornings: Starting the week with catch-up meetings and planning sessions leaves little time for LinkedIn browsing, resulting in lower engagement on Mondays.
  • After Business Hours: Post-work hours witness a shift from professional to personal social media platforms. Posting during this time may not yield optimal engagement.

5 Factors Influencing LinkedIn Posting Time

When it comes to determining the best time to post on LinkedIn for optimal engagement, several factors can influence your strategy:

1. Factor of Novelty

  • The first three hours after posting are crucial for engagement.
  • New content has a higher chance of being seen and engaged with during this period.

2. Time Zones and Scheduling

  • Develop detailed profiles of your target audience, including their job roles, locations, and industries.
  • Tailor your content and posting schedule to these personas for maximum impact.
  • Identify where your audience is located geographically.
  • Align your posting schedule with the active hours of your target audience. For example, if you are in Singapore but your audience is in New York, schedule your posts for New York's morning hours.

3. Audience Behavior and Daily Routines

  • Use LinkedIn Creator analytics to understand where your audience is based and when they engage the most.
  • Review your contact list and engagement metrics to identify patterns.
  • Ask questions about their LinkedIn usage habits through surveys and polls.

4. Day of the Week Considerations

  • Weekdays, particularly Tuesday to Thursday, are generally better for posting business-related content.
  • Fridays and weekends may have lower engagement but are good for lighter, more engaging content.

5. Content Scheduling

  • Consistency in posting times can help in building a predictable pattern for your audience.
  • Maintain consistency in posting frequency to adjust your schedule based on performance data. Tools like vidyo.ai offer comprehensive scheduling features that streamline this process.

Schedule at Optimal Posting Time With vidyo.ai

Imagine having a trusted co-pilot for your LinkedIn content strategy, someone who ensures your posts are not only consistent but also perfectly timed. That’s exactly what vidyo.ai offers with its built-in publishing tools. Picture this: you can plan and bulk schedule your posts in advance for both personal profiles and company pages, taking the guesswork out of when to publish.

But vidyo.ai is more than just a scheduler. Think of it as your social media autopilot. Imagine creating viral LinkedIn content effortlessly, with AI handling the heavy lifting. vidyo.ai saves you time by creating and editing videos to make them ready for publishing, complete with AI captions and hashtag-optimized descriptions. Not only that, our AI content assistant, Viddy, can help you create LinkedIn content ideas, text posts and more. This means your content has a higher chance of appearing in relevant hashtag feeds, reaching a wider audience.

Now, visualize the impact of organizing your posting schedule around the best times to post on LinkedIn. Your content’s effectiveness skyrockets, and your audience engagement flourishes. With vidyo.ai, you’re not just scheduling posts; you’re consistently delivering high-quality content that resonates.

Ready to transform your LinkedIn strategy? Sign up on vidyo.ai and watch your content reach new heights.

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