In the fast-paced world of social media, staying updated with the latest trends and innovations is crucial for marketers and enthusiasts alike. The first week of July 2024 has seen some significant developments across platforms like Instagram, TikTok, Meta, Snapchat, and more. Let’s dive into the top stories shaping the social media landscape.

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Instagram Replaces 'Made with AI' Label with 'AI Info' 

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Meta has announced a shift from the controversial 'Made with AI' label to 'AI info' across its platforms following criticism from photographers. The change comes after users complained about the label inaccurately tagging real-life photos edited with tools like Adobe Photoshop. Adobe, however, asserts that platforms should reserve AI labels for entirely AI-generated content, not for images merely enhanced by AI tools. The update will roll out first on mobile apps, aiming to clarify content modifications rather than implying full AI generation.

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TikTok Launches Virtual Influencer Program

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TitTok introduces a virtual influencer program, enabling brands to collaborate with virtual avatars for promotional activities. This initiative, inspired by successful models in other markets, offers brands 24/7 availability and cost-effective marketing solutions. However, it raises questions about the longevity of real influencer relationships and their impact on brand equity.

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TikTok's Launch of “Whee”

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TikTok expands its app ecosystem with “Whee,” a dedicated photo-sharing platform designed for private sharing among friends and family. Following recent launches like Notes and Lemon8, TikTok continues to diversify its offerings, aiming to capture different aspects of users' digital lives and maintain its position as a versatile social media giant. 

While Lemon8 is a photo-heavy platform allowing users to share recipes, outfits, travel guides, and more, TikTok Notes enables users to share creative content through still images and text. 

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YouTube Tests Image Search 

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YouTube is experimenting with image search functionality, allowing users to search for videos using images. This feature, initially tested with a select group of users, leverages Google Lens technology to offer a more visual and intuitive search experience, potentially revolutionizing how users discover video content on the platform.

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Instagram's New DM Chat Widgets

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Instagram is reportedly evolving its direct messaging experience with the introduction of new chat widgets. These widgets aim to enhance user engagement by offering features like countdown timers, timezone widgets, and pinned content. This move reflects Instagram's strategy to cater to users who prefer private interactions, potentially boosting engagement rates for brands and influencers alike.

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Instagram Tests New Creator Insights Display

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Instagram is testing a new feature designed to provide enhanced insights for creators and brands. This update includes a 30-day view of influencer metrics such as follower growth, accounts reached, and engagement levels. Such insights empower brands to make data-driven decisions and optimize their influencer partnerships effectively.

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Meta Introduces Advanced AI Tools for Brands

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Meta, formerly Facebook, introduces advanced AI tools aimed at enhancing business interactions on its platform. These tools include improved chatbot capabilities for more personalized customer interactions, demonstrating Meta's commitment to leveraging AI for smarter marketing solutions and enhancing user experiences on its platforms.

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Snapchat's AI-Assisted AR Creation

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Snapchat introduces AI-powered tools that simplify the creation of augmented reality (AR) experiences. By allowing users and brands to generate AR lenses through intuitive descriptions and real-time previews, Snapchat aims to democratize AR content creation, making it more accessible and engaging for a broader audience.

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Pinterest Innovates with AI Ad Tools

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Pinterest introduces new AI-powered advertising tools aimed at maximizing campaign effectiveness. These tools include Performance+, an automated ad campaign option that optimizes promoted Pins, and AI-generated images tailored to appeal to diverse user aesthetics. Pinterest's move underscores its commitment to driving engagement and conversions through intelligent advertising solutions.

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Threads Adds Live MLB Scores

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Threads enhances its user experience by integrating live Major League Baseball (MLB) scores. This feature enables users to stay updated on game scores in real-time, catering to sports enthusiasts and enhancing engagement within the Threads community.

Takeaway

As a business owner or a marketer, we get that you're busy scheduling content and engaging with your followers, so it can be difficult to make time to grow your social presence. You can accelerate your organic growth with vidyo.ai to create, edit, schedule and publish social-ready posts on the go. Sign up on the vidyo.ai app to stay a step ahead of your competitors on social media.