In the third week of July 2024, social media platforms have seen significant progress and transformations. This period has introduced major updates and highlighted key trends, fundamentally influencing our digital interactions. Here’s a look at the top stories driving change and redefining online engagement.

1. Pinterest Unveils AI-Generated Backdrops

Pinterest is taking a significant leap in AI innovation by experimenting with its new "Pinterest Canvas" feature. This tool allows users to create custom AI-generated backgrounds, offering brands an exciting way to showcase products in ideal environments. By enhancing the visual appeal of promoted Pins, this feature aims to elevate brand presentations and attract more engagement.

2. YouTube Tests AI-Generated Music Stations

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YouTube Music is reportedly testing a new AI-generated radio option that creates playlists based on moods and genres. This feature is designed to provide a more personalized listening experience, potentially rivaling similar offerings from platforms like Spotify. Subscribers can look forward to discovering new music tailored to their preferences with this advanced AI integration.

3. Instagram Expands Tagging Options for Collaborative Posts

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Instagram is considering adding retroactive tagging for collaborative posts, a feature previously available only for Reels. This update would simplify the process of crediting influencer partners and brands in Feed posts, enhancing transparency and collaboration across the platform.

4. YouTube Introduces Community Spaces for Enhanced Interaction

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YouTube is testing "Community Spaces," an expansion of its Community Posts feature. This update aims to provide more ways for creators and fans to interact through text and image posts. By fostering closer connections within fan communities, YouTube hopes to enhance engagement and content sharing.

5. Ben Walker’s ‘Salt Fork’ Returns After Hiatus

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Ben Walker, the creator of the viral "salt fork," is back with a new announcement. After a year-long hiatus, Walker is now selling his unique salt-made utensils online. His return has sparked renewed interest and excitement among fans, showcasing the power of viral content in driving product sales.

6. Dax Shepard’s ‘Armchair Expert’ Joins Amazon’s Wondery

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Comedian Dax Shepard’s popular podcast, "Armchair Expert," is moving from Spotify to Amazon’s Wondery platform in a deal valued at $80 million. This transition includes new video episodes and a focus on exclusive content, reflecting Amazon’s growing investment in podcasting and content creation.

7. Ibai Llanos Sets New Twitch Viewership Records

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Spanish streamer Ibai Llanos has broken his own Twitch viewership records with the latest La Velada del Año event. The event reportedly attracted 3.85 million concurrent viewers, highlighting Ibai’s impressive ability to draw large audiences both online and in-person.

8. AI Models Trained on YouTube Content Without Permission

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A recent investigation revealed that tech companies, including Apple and Nvidia, used subtitles from thousands of YouTube videos to train their AI models without creator permission. This raises significant concerns about content usage and intellectual property rights in the AI development space.

9. Theorist Media Launches ‘LoreFi’ Music Channel

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Theorist Media, led by MatPat, is introducing "LoreFi," a new music channel featuring original music with episodic storytelling and hidden easter eggs. This venture into the music genre combines the relaxing elements of lofi music with interactive, mystery-driven content for fans to explore.

10. Spotify Adds Comments to Podcasts to Compete with YouTube

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Spotify is enhancing its podcasting features by introducing comments, allowing creators to engage directly with their audience. This move aims to strengthen Spotify’s position in the podcasting market, especially as YouTube continues to dominate in podcast consumption.

Takeaway

These stories showcase the vibrant evolution of social media, spotlighting breakthroughs in innovation, improvements in user experience, and regulatory hurdles in the digital realm. Boost your organic growth effortlessly with vidyo.ai, where you can create, edit, schedule, and publish engaging social media content seamlessly.

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