In the ever-evolving realm of social media, keeping up with the latest trends and innovations is essential for both marketers and enthusiasts. The fourth week of July 2024 has brought notable changes across platforms such as Instagram, TikTok, and Meta. Let’s explore the top stories that are currently shaping the social media landscape.

1. Creators React to Biden's Presidential Withdrawal

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Social media creators quickly reacted after the U.S. President Joe Biden announced his decision to withdraw from the presidential race

Hasan Piker celebrated the decision. Piker believes that Biden’s exit injects a new level of excitement and unpredictability into the upcoming election cycle, potentially shifting the political landscape in unexpected ways.

On the other hand, Philip DeFranco dove into the implications of Biden’s withdrawal. DeFranco analyzes how Biden’s exit might impact the Democratic nomination process and the overall direction of the party, providing viewers with a comprehensive breakdown of the potential consequences.

2. Mr Beast Lab Toys Hit Retail

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Mr Beast, the popular YouTube personality, has launched a new line of collectible toys called MrBeast Lab. Created in partnership with Moose Toys, these action figures and collectibles are now available at major retailers like Walmart and Target. Following the success of his Feastables brand, MrBeast’s foray into the toy market is expected to capitalize on the growing demand for collectible action figures.

3. U.S. Olympic Committee Sues Prime Hydration

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The U.S. Olympic and Paralympic Committee has filed a lawsuit against Logan Paul’s energy drink brand, Prime Hydration. The lawsuit alleges trademark infringement related to the use of Olympic symbols and phrases in Prime’s marketing campaigns, which feature prominent athlete Kevin Durant. This legal action highlights the ongoing conflicts over brand use and intellectual property rights.

4. YouTube Beats Netflix in the Streaming Wars

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Netflix has dismissed the idea of joining a streaming bundle but has acknowledged YouTube’s significant impact on the streaming market. Recent Nielsen data reveals that YouTube now holds a larger share of TV viewing compared to Netflix, reflecting shifts in viewer preferences and platform dominance.

5. OpenAI Launches GPT-4o Mini

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OpenAI has introduced the GPT-4o Mini, a compact and cost-effective AI model tailored for developers. This new model is designed to outperform GPT-3.5 and features advanced multimodal capabilities, offering enhanced performance and versatility for a range of applications.

6. TikTok Partners with Eventbrite

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TikTok has partnered with Eventbrite to integrate event promotion and ticket sales directly within the app. This new feature allows users to add Eventbrite links to their TikTok videos, simplifying the ticket purchasing process for live events and enhancing the platform’s utility for event organizers.

7. Instagram’s Super Like for Stories

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Instagram is developing a new feature called Super Like for Stories, which allows users to give a special endorsement to their favorite Stories. Users will be limited to sending only one Super Like every 24 hours, adding a unique element to interactions on the platform.

8. X’s New Trend Genius for Ads

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X has unveiled Trend Genius, a new advertising product that deploys ads based on real-time conversation trends. Advertisers can select topics of interest, and ads are activated when discussions peak on the platform. Trend Genius also integrates third-party data for localized advertising, adjusting to events such as sports results or weather conditions.

9. Gaming Creators Release New Film

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Gaming creators Wendigoon and Evan Royalty are bringing their film S.T.A.L.K.E.R. to select theaters, reflecting the growing intersection between gaming content and traditional media formats.

10. Instagram Expands Tracks for Reels

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Instagram has reportedly expanded its music options for Reels, allowing users to add up to 20 tracks to a single Reel. The update includes features for aligning audio with text, stickers, and other elements, providing more flexibility and creativity in video editing.

Takeaway

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