Video marketing is taking the digital landscape by storm, and if you’re not leveraging it, you’re likely falling behind.

From Instagram Reels to YouTube ads, video content is everywhere, captivating audiences like never before. But how effective is it really?

To help you navigate this vibrant medium, we’ve gathered 50 essential video marketing statistics that highlight its immense potential. Whether you’re aiming to boost engagement, increase conversions, or improve your brand’s online presence, understanding these stats will empower you to craft a compelling video marketing strategy for 2024.

Dive in to discover the numbers that matter and see how you can harness the power of video to elevate your marketing game

Top 50 Video Marketing Statistics

Video Marketing Landscape

1. A third of all online activity is spent watching video content.

Did you know that a third of all online activity is spent watching videos? That’s right—people are glued to their screens, consuming video content nonstop. If you want to capture your audience's attention where they're already spending time, video is the way to go. It’s the ultimate medium for engagement and connection!

2. 100 million Internet users watch a video online every day.

Here’s a staggering fact: 100 million internet users watch a video online every single day! That’s a massive audience waiting for content just like yours. If you haven’t yet tapped into video marketing, now is the perfect time. With such a large number of daily viewers, creating engaging video content could significantly boost your reach and engagement! (Source: Insivia)

3. 91.8% of internet users worldwide watch digital videos every month.

Here’s an eye-opening stat: 91.8% of internet users worldwide watch digital videos every month! That’s nearly everyone online engaging with video content regularly. If you want to stay relevant and capture the attention of your audience, it’s clear that integrating video into your strategy is essential. With so many people consuming video weekly, your brand could be missing out on a tremendous opportunity! (Source: Statista)

4. In 2023, social video platforms and video content recorded around 61 minutes of daily engagement on average among users in the United States.

Imagine this: in 2023, users in the United States were engaged with social video platforms and video content for an average of 61 minutes each day! That’s a substantial amount of time devoted to watching videos. If you're aiming to reach your audience effectively, tapping into this trend is crucial. With such high engagement levels, your video content can truly resonate and connect with viewers! (Source: Statista)

Social Media Video Marketing Statistics

5. 91% of businesses use video as a marketing tool.

Did you know that 91% of businesses, just like yours, are using video as a marketing tool? That’s massive! If you’re not using video yet, you could be missing out on a huge opportunity to connect with your audience. Videos help you explain your products, build trust, and engage more deeply. It's no wonder nearly every business is jumping on this trend! (Source: Wyzowl)

6. 83% of consumers said they’re likely to check out the social media page of a brand or product they’re interested in.

83% of consumers are likely to visit the social media page of a brand or product they’re interested in, according to Animoto. This emphasizes the importance of having a strong social media presence! If you're looking to engage potential customers, ensuring your social media profiles are active and appealing can make a big difference. With so many consumers checking out brands online, it’s a fantastic opportunity to showcase what you have to offer!

7. 88% of marketers consider video an important part of their strategy.

Here’s an interesting stat: 88% of marketers now see video as a crucial part of their strategy. That’s because video does more than just entertain—it grabs attention, tells your brand’s story, and builds stronger connections with your audience. If you want to stay competitive, making video a core part of your marketing is the way to go. (Source: Wyzowl)

8. 68% of marketers plan to start using video in 2024.

Looking ahead, 68% of marketers are planning to dive into video in 2024. If you’re thinking about expanding your marketing efforts, video is definitely something to consider. It’s quickly becoming the go-to medium for capturing attention and delivering messages effectively. Don’t get left behind—2024 might be the perfect time for you to jump in too! (Source: Wyzowl)

9. Live-action videos are the most created, comprising 48%.

Surprisingly, live action video takes the crown as the most popular type of content, with 48% of video marketers focusing on it. If you’re looking for an authentic and relatable way to showcase your brand, live action videos might be your best bet. They help you connect with your audience on a human level, making your brand feel more real and trustworthy. (Source: Wyzowl)

10. 90% of marketers report that video marketing provides a good ROI.

Here's a compelling insight: 90% of marketers say that video marketing delivers a solid return on investment (ROI). That’s an impressive figure! If you’re considering where to allocate your marketing budget, video should be at the top of your list. With so many marketers seeing positive results, investing in video could really pay off for your brand. (Source: Wyzowl)

11. 85% of marketers are increasing their video budgets in 2024.

A striking trend is emerging: 85% of marketers are ramping up their video budgets in 2024. This highlights the growing importance of video in capturing audience attention and driving engagement. If you haven’t already, it’s time to consider increasing your own video investment. With so many marketers recognizing its value, you won't want to miss out on the benefits that a well-funded video strategy can bring! (Source: Statista)

12. 91% of people have watched an explainer video to learn more about a product or service.

Consider this: 91% of people have turned to explainer videos to learn more about a product or service. This statistic underscores just how effective these videos can be in conveying information clearly and engagingly. If you want to enhance your audience’s understanding of your offerings, creating an explainer video could be a smart move. With so many people relying on video for information, it’s a fantastic opportunity to connect! (Source: Wyzowl)

13. 82% of consumers have been influenced to make a purchase after watching a video.

According to Wyzowl, 82% of consumers report that watching a video has influenced their purchasing decisions. This statistic highlights the significant impact video content can have on consumer behavior! If you're aiming to increase your sales, integrating compelling videos into your marketing strategy is a smart move. With so many potential buyers responding to video, you have a valuable opportunity to convert views into purchases!

14. 87% of marketers report increased sales due to video marketing.

87% of video marketers say that video has directly boosted their sales, according to Wyzowl. This statistic highlights just how impactful video can be in driving revenue! If you're looking to enhance your sales strategy, integrating video into your marketing plan is essential. With so many marketers witnessing this direct correlation, it’s clear that video can be a powerful tool for your business!

15. 86% of marketers report increased website traffic due to video.

86% of marketers report an uptick in website traffic due to video, according to Wyzowl. This clearly shows how effective video can be in attracting visitors to your site! If you want to enhance your online reach, adding video to your marketing efforts is a smart strategy. With so many marketers benefiting from increased traffic, now's the time to harness the power of video!

16. 93% of brands have gained a new customer through a video on social media.

93% of brands have acquired a new customer thanks to a video on social media, according to Animoto. This shows just how powerful social media videos can be for driving customer acquisition! If you’re looking to grow your customer base, leveraging video content on social platforms could be your best bet. With so many brands finding success this way, it’s an opportunity you don’t want to overlook!

17. Consumers rated video the #1 most helpful form of content when shopping online.

Here’s a compelling finding: consumers have rated video as the #1 most helpful form of content when shopping online, according to Animoto. This highlights the crucial role that video plays in the decision-making process for buyers! If you're looking to enhance your online shopping experience, incorporating videos can make a significant difference. With so many consumers relying on video to inform their purchases, it’s a valuable tool you should definitely use!

18. 87% of video marketers say video has helped them generate leads.

87% of video marketers report that video has significantly helped them generate leads, according to Wyzowl. This showcases the effectiveness of video in attracting potential customers! If you're seeking ways to boost your lead generation efforts, incorporating video into your marketing strategy could be a game changer. With such a high percentage of marketers seeing results, it’s an opportunity you won’t want to miss!

19. 80% of viewers prefer videos with captions.

80% of viewers prefer watching videos with captions, according to Kapwing. This highlights the importance of making your video content accessible! If you're looking to engage a wider audience, adding captions can enhance viewer experience and comprehension. With so many people favoring captioned videos, it’s a simple adjustment that can significantly improve your video’s effectiveness!

Facebook Video Statistics

20. 85% of all videos on Facebook are watched with the sound off.

85% of all videos on Facebook are viewed with the sound off, according to Kapwing. This underscores the need for visual storytelling in your video content! If you're sharing videos on Facebook, consider creating engaging visuals and adding captions to ensure your message gets across, even without sound. With such a high percentage of silent viewers, adapting your strategy could significantly enhance your reach and engagement!

21. People now watch over 100 million hours of video on Facebook each day.

Here’s an eye-opening figure: people now watch over 100 million hours of video on Facebook each day, according to Facebook. That’s a staggering amount of viewing time! If you're looking to capture the attention of a massive audience, focusing on video content for your Facebook strategy is essential. With so many hours dedicated to video daily, it's a prime opportunity to connect with potential customers and showcase your brand!

22. 80% of viewers responded negatively to Facebook video ads with auto-playing sound.

Here’s a crucial insight: 80% of viewers reacted negatively to Facebook video ads that played sound automatically, according to Facebook. This highlights the importance of being mindful of viewer preferences! If you’re using video ads on Facebook, consider keeping the sound off by default and using captions instead. With such a high percentage of viewers having a negative response, tailoring your approach could improve engagement and brand perception!

23. Subtitles increased view time on Facebook video ads by an average of 12%.

Here’s an encouraging statistic: subtitles have been shown to increase view time on Facebook video ads by an average of 12%, according to Facebook. This emphasizes the effectiveness of using captions to retain viewer attention! If you’re creating video ads, adding subtitles can make a significant difference in engagement. With a boost in view time, you have a great opportunity to convey your message more effectively and keep your audience interested!

24. Facebook Video (formerly Facebook Watch) has more than 1.25 billion monthly visitors.

Here’s an impressive fact: Facebook Video (formerly known as Facebook Watch) boasts over 1.25 billion monthly visitors, according to Facebook. This substantial audience presents a fantastic opportunity for brands to reach a wide range of potential customers! If you’re not already utilizing video content on this platform, now’s the time to dive in. With such a vast number of viewers engaging each month, your brand could gain significant exposure and connect with new audiences!

25. The Average Facebook Page engagement rate for video posts is 0.07%, which equates to an average of roughly 1 engagement for every 1,429-page followers.

Here’s a telling statistic: the average Facebook Page engagement rate for video posts is just 0.07%, according to DataReportal. This translates to roughly one engagement for every 1,429 page followers! This number underscores the challenge of capturing attention on such a crowded platform. If you’re sharing video content, it’s essential to create engaging, high-quality posts that stand out. With engagement rates being so low, focusing on what resonates with your audience can help you boost interactions and foster a stronger community!

26. Facebook videos are viewed over 8 billion times daily.

Facebook videos are viewed over 8 billion times each day, according to TechCrunch. That’s a massive amount of daily engagement! If you're looking to leverage this incredible reach, incorporating video into your marketing strategy is crucial. With so many views happening daily, creating captivating video content can help your brand connect with a vast audience and enhance visibility like never before!

27. Facebook is the second most popular platform to watch live videos in the UK.

Facebook ranks as the second most popular platform for watching live videos in the UK, according to Statista. This highlights the platform's significance in the live-streaming landscape! If you’re considering incorporating live video into your marketing strategy, Facebook is a great place to start. With so many viewers turning to the platform for live content, you have a fantastic opportunity to engage your audience in real time and build a community around your brand!

28. The average Facebook Reels engagement rate for medium-sized accounts is 1.76%.

Here’s a noteworthy statistic: the average engagement rate for Facebook Reels among medium-sized accounts is 1.76%, according to Statista. This indicates a healthy level of interaction with Reel content! If you're looking to boost your engagement, creating captivating Reels could be a smart move. With a solid engagement rate like this, focusing on short, engaging video content can help you connect with your audience more effectively and enhance your brand visibility!

29. Facebook is the second most popular video marketing channel.

Here’s an important insight: Facebook is the second most popular video marketing channel, according to Wyzowl. This underscores the platform's effectiveness for businesses looking to leverage video content! If you’re planning your video marketing strategy, including Facebook is essential. With its massive user base and strong engagement potential, using Facebook for your video campaigns can help you reach a broader audience and drive better results for your brand!

Instagram Reels Statistics

30. Reels continue to be the most engaging content format on Instagram.

Socialinsider's Instagram industry benchmarks data reveals that the average engagement rate for Reels has reached 1.48%. This impressive rate underscores the effectiveness of Reels as a tool for your brand to engage and connect with users, making it a key component of your Instagram strategy.

31. Instagram Reels From Accounts With Over 50k Followers Reach 67,000 Users.

According to Statista, Instagram Reels from accounts with over 50K followers reach an impressive 67,000 users. This expansive reach emphasizes the power of Reels as a marketing tool, allowing your brand to engage with a broader audience and enhance visibility through creative and shareable content.

32. Brands prioritize Reels over single images, with a 46% increase in Reels volume YoY.

According to Socialinsider, brands are prioritizing Reels over single images, seeing a 46% year-over-year increase in reel volume. This shift emphasizes the growing importance of dynamic video content for your brand, providing greater engagement opportunities and a way to stand out on Instagram.

33. Instagram Reels Generate 15,000 Views on Average.

According to Statista, in 2024, the average Reel on Instagram generated over 15,000 views and 805 likes, reflecting its strong engagement potential. Additionally, Reels received an average of 25.72 comments and 82.04 saves, demonstrating the effectiveness of this format for your brand to connect with and engage your audience.

34. The highest Reels view rate (13.3%) is registered among small brands.

According to Socialinsider, small brands achieve the highest Reels view rate at 13.3%. This notable statistic highlights the effectiveness of Reels as a marketing tool for your brand, showcasing the potential for increased visibility and engagement within your target audience.

35. Large Brands Receive More Saves on Instagram Reels According to Social Insider.

Social Insider reveals that larger accounts receive significantly more saves on their Instagram Reels, while smaller accounts (1k to 5k followers) struggle with negligible save rates due to their limited audience size. This highlights the importance of scale in content engagement.

36. Reels Get More Comments Than Single Images and Carousels.

According to Social Insider, Reels consistently receive more comments than carousel posts and single images for accounts with up to 100k followers. Interestingly, for accounts with 100k to 1 million followers, single images slightly edge out Reels in comments, but the difference is minimal.

37. People are Creating More Video Posts.

Digital 2023 report reveals that video posts, including Reels, account for 35.9% of all posts on the Instagram feed, closely following photo posts at 45.3%. This trend highlights the growing popularity of video content on the platform, with Reels playing a significant role in this increase.

YouTube Statistics

38. Over 90% of people say they discover new brands or products on YouTube.

Here’s a powerful insight: over 90% of people say they discover new brands or products on YouTube. This highlights the platform’s massive reach and influence in the marketing world. If you're looking to expand your brand visibility, tapping into YouTube could be a game changer. With so many potential customers finding new favorites on the platform, it’s an opportunity you won’t want to miss! (Source: Think with Google)

39. The number of monthly active users on YouTube reached almost 2.5 billion in April 2024.

Here’s an impressive figure: the number of monthly active users on YouTube reached nearly 2.5 billion in April 2024, according to Statista. This staggering number highlights YouTube’s dominance as a video platform! If you're considering where to invest your video marketing efforts, YouTube is an excellent choice. With such a vast audience, creating engaging content on this platform can help you significantly expand your reach and connect with a diverse viewer base!

40. YouTube’s ad revenue crossed $30 billion in 2023.

YouTube’s ad revenue surpassed $30 billion in 2023, according to Statista. This demonstrates the platform's immense value for advertisers! If you’re exploring options for monetizing your video content, YouTube presents a lucrative opportunity. With such high ad revenue, investing in video marketing on this platform can help you tap into a significant revenue stream while reaching millions of potential customers!

41. 59% of respondents agree that YouTube ads are more relevant than ads on linear TV or other streaming apps.

59% of respondents believe that YouTube ads are more relevant than those on linear TV or other streaming apps, according to Google. This indicates a strong preference for YouTube's targeted advertising! If you're looking to reach your audience effectively, considering YouTube for your ad campaigns could be a smart move. With so many viewers finding the ads more relevant, you can enhance engagement and improve your brand’s visibility in a way that resonates with potential customers!

42. YouTube is the second most effective platform for B2C content marketing.

YouTube ranks as the second most effective platform for B2C content marketing, according to the Content Marketing Institute. This highlights the platform's significant role in reaching consumers! If you’re crafting a B2C content strategy, incorporating YouTube should be a top priority. With its wide reach and engaging video format, YouTube can help you effectively connect with your audience, showcase your products, and drive conversions!

43. YouTube is the number one platform for viewing live content.

YouTube is the number one platform for viewing live content, according to eMarketer. This reinforces YouTube's position as a leader in the live streaming space! If you’re considering adding live content to your marketing strategy, YouTube is the ideal platform to engage your audience in real-time. With its massive user base and preference for live content, you have a fantastic opportunity to build a stronger connection with your viewers and enhance your brand presence!

TikTok Statistics

44. TikTok has just over 1.5 billion monthly active users, making it the fifth most popular social media platform in the world.

TikTok boasts just over 1.5 billion monthly active users, making it the fifth most popular social media platform globally, according to Statista. This incredible user base presents a tremendous opportunity for brands looking to engage with a diverse audience! If you’re considering expanding your social media presence, TikTok should definitely be on your radar. With so many active users, creating engaging and creative content on this platform can help you reach new customers and enhance your brand visibility!

45. The United States has the Second largest number of TikTok users globally with 120 million monthly unique users.

Here’s a striking fact: the United States has the 2nd largest collection of TikTok users globally, with 120 million monthly unique users, according to Statista. This significant number underscores TikTok’s popularity in the U.S. market! If you're looking to tap into a vast audience, focusing your marketing efforts on TikTok could be a game-changer. With so many users actively engaging with content, creating captivating videos can help you effectively connect with potential customers and grow your brand presence!

46. Individual users spend 34 hours on TikTok per month.

Here’s a fascinating insight: individual users spend an average of 34 hours on TikTok each month, according to Statista. That’s a substantial amount of time dedicated to scrolling and engaging with content! If you’re aiming to capture the attention of your audience, TikTok is the perfect platform to invest in. With users spending so many hours on the app, creating engaging and entertaining videos can significantly enhance your brand's visibility and foster a deeper connection with your audience!

47. 26% of marketers are using TikTok.

26% of marketers are currently using TikTok, according to Statista. This growing adoption reflects the platform's rising importance in the marketing landscape! If you’re considering where to focus your efforts, now is a great time to explore TikTok. With a significant portion of marketers recognizing its potential, leveraging TikTok for your brand can help you reach new audiences and stand out in a competitive market!

48. TikTok is the most engaging social media platform.

TikTok is recognized as the most engaging social media platform, according to Socialinsider. This highlights its unique ability to captivate users and keep them coming back for more! If you're looking to enhance your brand's engagement, TikTok is the place to be. With its interactive and creative format, you can create content that resonates deeply with your audience, fostering a strong community and driving higher levels of interaction!

49. 61% of marketers use TikTok for influencer marketing.

61% of marketers utilize TikTok for influencer marketing, according to HubSpot. This trend highlights the platform's effectiveness in connecting brands with their target audiences through trusted voices! If you’re considering incorporating influencer marketing into your strategy, TikTok offers a dynamic environment to engage with potential customers. Partnering with influencers on this platform can amplify your message and drive meaningful engagement, helping you achieve your marketing goals!

50. Users spent a collective 4.43 billion minutes on TikTok each day in 2023.

Here’s a staggering statistic: users collectively spent 4.43 billion minutes on TikTok each day in 2023, according to eMarketer. That’s an incredible amount of time dedicated to content consumption! If you’re looking to capture your audience's attention, TikTok is a prime platform for your marketing efforts. With so many minutes being spent on the app, creating engaging and entertaining content can help you maximize your reach and connect with potential customers in a meaningful way!

Leverage These Vital Video Marketing Statistics

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