Getting your TikTok videos in front of the right audience can feel like hitting a moving target.

You’ve got great content, but figuring out which hashtags to use? That’s where things get tricky.

Finding relevant hashtags that align with your content and reach your audience is tough, and even when you do find good ones, they’re often so crowded that your posts get drowned in the noise.

This is where a solid hashtag strategy comes into play. But where do you start? How do you choose hashtags that boost visibility, stand out from the crowd, and drive engagement?

In this guide, we’ll break down the essentials of TikTok hashtags and explore how tools from vidyo.ai can level up your hashtags strategy with AI-powered features to get your views through the roof.  Let’s get started!

Understanding TikTok Hashtags

TikTok hashtags are keywords or phrases preceded by the "#" symbol that serve as a way to categorize content on the platform.

By incorporating these hashtags into your posts, the audience discovers your content, and this way your videos get more views..

For instance, hashtags like #fashion, #cooking, or #travel help classify videos, making it easier for users to explore topics that interest them.

The way TikTok's algorithm operates on hashtags. When users search for a specific hashtag, the algorithm displays content tagged with it, increasing the discoverability of your videos.

Using relevant hashtags can improve your chances of appearing on the "For You Page" (FYP), where most TikTok users discover new content.

Why Use TikTok Hashtags?

Think of hashtags as your secret weapon to increase visibility and engagement! Let’s check out some key benefits of using hashtags in your TikTok content:

Increase Visibility

With TikTok the more reach you get the better it is and using TikTok hashtags puts you on the map. Your videos reach the audience who aren’t already following you—helping you to get discovered and increasing your popularity.

For example, if you have a fashion brand, by including hashtags like #FashionTrends or #Style, your posts can attract fashion enthusiasts browsing those topics.

Boost Engagement

Let’s put two and two together for you! When your content reaches a wider audience, it also opens the door for higher engagement rates. More visibility translates to more likes, comments, and shares, helping build a vibrant community around your brand.

Engaging content encourages users to interact, and the more they do, the more likely TikTok’s algorithm will favor your videos.

Discover Trends

TikTok is all about trends, and hashtags are the key to spotting them.

By following popular hashtags, you can keep your check on what’s trending in your niche, allowing you to create timely and relevant content that resonates with users.

Get Inspiration

Struggling to come up with fresh content ideas? We’ve all been there! But don’t worry; hashtags are here to help! By looking at trending and niche-specific hashtags, you can think of new video concepts that resonate with your brand and audience.

Here’s a fun fact: As of January 2024, the hashtag "fyp," which stands for "For You Page," was the most popular on TikTok, racking up nearly 55.4 trillion views. The second most used hashtag, "for you," has about 31.7 trillion views. This shows how users actively engage with hashtags to discover content, underscoring the importance of using them strategically.

Finding the Best Hashtags for TikTok

When it comes to searching for trending hashtags on TikTok, it can be quite an adventure, and there are multiple ways to navigate this journey. One of the easiest options is to use TikTok’s Creative Center tool, which quickly connects you with the right hashtags.

This tool gives you the hard-to-find reliable data on hashtag popularity breaking it down by numbers, industries, and regions, making it easier to gauge what’s trending. However, there's a slight drawback: since the Creative Center isn’t integrated into the TikTok app, you'll need to hop over to your browser to conduct your research.

How to Find Trending TikTok Hashtags Manually?

Let’s see how you can find the perfect hashtags for your TikTok manually:

Step 1: Launch the TikTok app on your device and look for the search icon in the top right corner of your screen.

Step 2: Enter a keyword related to your content. For example, if you’re planning a Halloween-themed video, just type “Halloween videos” into the search bar.

Step 3: After you search, you’ll see six types of results: Top, Users, Videos, Sounds, LIVE, and Hashtags. Tap on the Hashtags tab to see all the trending hashtags related to your topic.

Step 4: Here you go! The Hashtag tab provides a comprehensive list of trending hashtags for your searched keyword, along with the number of posts that have used each hashtag.

Now that we've covered the manual methods for searching hashtags, let’s talk about a more efficient solution that saves you time and effort. vidyo.ai’s AI TikTok Hashtag Generator takes the hassle out of the process by recommending the best hashtags with just one click.

Here’s how you can use vidyo.ai’s AI TikTok hashtag generator.

Step 1: Headover to AI TikTok hashtag generator tool page.

Step 2:  Enter your post topic in the field and hit “Generate Hashtags”. For instance, if you have a fashion brand and you have created a social media post for Thanksgiving outfit ideas then enter the phrase “Thanksgiving Fashion Outfit” and hit the “Generate Hashtags” button. And let our AI do its magic now!

Ta-da! Here’s the list of the best TikTok hashtags for your social media post!

How to Add Hashtags to TikTok Videos

Let’s take a look at this video that explains how to add hashtags to your TikTok videos.

But you shouldn’t just add on any hashtags that come to mind! Using random or trendy hashtags without considering their relevance can mislead viewers and result in lower engagement rates. Imagine scrolling through TikTok and finding a video about cooking that uses hashtags for fashion. Bam! You've lost your audience.

Instead, focus on hashtags that genuinely relate to your content. Ask yourself: What are my viewers looking for? Which hashtags accurately describe my video? By choosing relevant hashtags, you can increase your video’s discoverability and connect with the right audience.

Remember, context is key!

How Many Hashtags to Use on TikTok

This is an age-old question that has puzzled both marketers and businesses: how many hashtags should you use on TikTok to maximize engagement without coming off as spammy?

TikTok allows for multiple hashtags within its 2,200-character limit for video descriptions, providing ample space to include them. However, the key is finding the right balance.

It’s generally recommended to use between three to five hashtags per post. This range helps you maintain relevance while broadening your reach, ensuring your content doesn’t come across as spammy.

Using too many hashtags can overwhelm your captions, making them hard to read and reducing focus and trust in your account.

To strike the right balance, select relevant hashtags that accurately reflect your content. Experiment with different combinations, focusing on a mix of popular and niche tags to optimize visibility. Avoid overusing popular hashtags, as they can dilute your message and make your content blend into the noise.

Top TikTok Hashtags for 2024

Looking to discover the hottest hashtags on TikTok? Check out our list of popular hashtags from different industries to inspire your next post!

Top 20 hashtags for TikTok

1. #fyp (55.2T views)
2. #foryou (31.6T)
3. #viral (21.5T)
4. #foryoupage (19.4T)
5. #tiktok (7.2T)
6. #fy (6.1T)
7. #trending (5.4T)
8. #funny (4.2T)
9. #duet (3.5T)
10. #comedy (2.2T)
11. #love (1.6T)
12. #meme (1.3T)
13. #tiktokindia (1.1T)
14. #funnyvideos (995.2B)
15. #learnontiktok (855.4B)
16. #music (823.3B)
17. #video (752.9B)
18. #like (739.7B
19. #memes (650.4B)
20. #cute (611.1B)

Top 10 trending hashtags for TikTok

Remember, the latest hashtags can change weekly, so it's smart to keep an eye on what TikTok is currently highlighting as the trending hashtags!

1. #hurricane (239K)
2. #multiaverso (86K)
3. #efeito3d (78K)
4. #milton (81K)
5. #tiktokshopcybermonday (139K)
6. #ksi (32K)
7. #meangirls (46K)
8. #menendezbrothers (26K)
9. #october3rd (38K)
10. #pixar (28K)

Top 10 TikTok Hashtags for Fashion

1. #makeup (585B)
2. #fashion (376.1B)
3. #style (142.8B)
4. #makeuptutorial (121.4B)
5. #tiktokfashion (91.1B)
6. #mensfashion (26.5B)
7. #makeupchallenge (20.3B)
8. #fashionhacks (17.7B)
9. #makeuptips (17.3B)
10. #streetstyle (13.9B)

Top 10 TikTok Hashtags for Health & Fitness

1. #gym (467.2B)
2. #fitness (402.1B)
3. #sports (223.2B)
4. #workout (181B)
5. #sport (122.7B)
6. #health (92.5B)
7. #gymmotivation (75.3B)
8. #fit (74.3B)
9. #fitnessmotivation (42.6B)
10. #gymlife (40.1B)

Top 10 TikTok Hashtags for Food

1. #food (717.8B)
2. #foodtiktok (203.3B)
3. #tiktokfood (154.5B)
4. #recipe (107.8B)
5. #yummy (92.2B)
6. #foodlover (68.4B)
7. #easyrecipe (59.2B)
8. #dinner (38.6B)
9. #foodfestontiktok (34.6B)
10. #tasty (19.6B)

Top 10 TikTok Hashtags for Technology and Software

1. #iphone (192.2B)
2. #tech (66.1B)
3. #android (47.4B)
4. #techtok (45.3B)
5. #technology (35.7B)
6. #corporate (11.3B)
7. #startup (7.8B)
8. #softwareengineer (3.7B)
9. #developer (2.9B)
10. #software (2.3B)

Top 10 TikTok Hashtags for Travel

1. #explore (1.4T)
2. #travel (245.4B)
3. #traveltiktok (57.8B)
4. #tiktoktravel (49.3B)
5. #adventure (46.8B)
6. #hotel (26.1B)
7. #traveltok (17.7B)
8. #thingstodo (13.7B)
9. #traveling (13.2B)
10. #traveltips (11.8B)

6 Tips to Get The Most Out Of TikTok Hashtags

To truly maximize your TikTok presence, consider these tips for effective hashtag usage:

1. Strategic Placement: Add hashtags to both your captions and the first few comments. This not only optimizes your discoverability but also frees up space in your captions for engaging text.
2. Use Relevant Hashtags: Avoid generic hashtags like #fyp. Instead, focus on specific hashtags that accurately represent your content to improve visibility.
3. Mix Short-Tail and Long-Tail Keywords: Incorporate both types of keywords. Short-tail hashtags can attract broader audiences, while long-tail keywords help you reach niche viewers who are genuinely interested in your content.
4. Create Branded Hashtags or Challenges: Engage your audience by launching unique challenges. According to TikTok for Business data, branded challenges can significantly boost engagement rates.
5. Analyze Performance Regularly: Set aside time weekly to review the engagement on your posts. Determine which hashtags yield the best results and adjust your strategy accordingly.
6. Use AI Tools: Leverage AI-powered collaboration tools like vidyo.ai to streamline your hashtag strategy. These tools can help you analyze trending hashtags, track performance metrics, and even suggest relevant hashtags based on your content.

Master Your Strategy with TikTok Hashtags

Now that you’ve mastered the secrets to TikTok hashtags, you’re ready to supercharge your content game! Start your hashtag strategy by utilizing 3-5 hashtags that align with your content. Do thorough research on trending hashtags in your niche, and if you need any help, sign up or log in to vidyo.ai to discover just how simple it is to take your content to new heights!