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11 Best Social Media Management Tools [Features, Pros, Cons]

11 Best Social Media Management Tools [Features, Pros, Cons]

Allan Martyr

|

August 13, 2024

|

10 mins

Table of Contents

We’ve shortlisted 11 best social media management tools, using which you can enhance your social media strategy, whether you're looking for a free option or a comprehensive platform. Each tool is evaluated based on features, pros, cons, and industry suitability. Let’s dive in.

1. vidyo.ai

vidyo.ai is an all-in-one social media management tool designed to simplify social media scheduling while being budget-friendly. Its robust features and user-friendly interface make it an excellent choice for marketers and small businesses.

🚀 Prominent Features

  • One-Click Scheduling to 6+ Platforms: Easily schedule posts across LinkedIn, Twitter, Instagram, YouTube, TikTok, and Facebook.
  • AI Content Assistant, Viddy: Quickly generates post ideas to maximize the value of your existing content.
  • Metadata: Advanced AI-powered hashtag and description generator.
  • Bulk Multi-Social Scheduling: Schedule up to 100 posts per month to multiple platforms (1 account per network) in one go.

💪 Pros

  • Intuitive and easy-to-navigate interface
  • Advanced AI features for content creation
  • Supports 6 social media networks
  • Efficient bulk scheduling capabilities

💡 Cons

  • Lacks support for scheduling Instagram Stories
  • Doesn’t support scheduling Carousels on Instagram and LinkedIn
  • No feature for scheduling Twitter Threads
  • Auto-scheduling of first comments and social listening are not available

📈 Best For

Customer Review 

“vidyo.ai has revolutionized our social media management. The AI-generated content ideas and bulk scheduling features have saved us countless hours.” 

💡Sign up on vidyo.ai to manage your socials with our all-in-one social media suite.

2. Sprinklr

Sprinklr is a leading social media management tool designed for mid-sized and enterprise teams to maintain a consistent brand presence across 30+ channels.

🚀 Prominent Features

  • Unified Customer Experience Management (Unified-CXM): Seamlessly manage customer interactions across various touchpoints.
  • Sprinklr AI+: Integrates generative AI for content ideation, copy creation, and translation.
  • Persona Apps: Tailored UI for different roles to enhance user experience.

💪 Pros

  • Extensive features for publishing, engagement, and analytics.
  • AI capabilities streamline content creation and management.

💡 Cons

  • Can be complex for users new to social media management.
  • Some features may lag behind native platform capabilities.

📈 Best For

Large enterprises with multiple social accounts and global reach.

Customer Review

“Sprinklr helps us plan, post, and analyze content efficiently. Excellent support and high ROI on content.”

💡Related read: Social Media Image Sizes Guide 2024: Dimensions & Tips

3. Hootsuite

Hootsuite offers a comprehensive platform for social media management, ideal for both small businesses and large enterprises.

🚀 Prominent Features

  • One Dashboard for All Accounts: Manage posts and engagements across multiple platforms.
  • OwlyWriter AI: Helps with content ideation and creation.
  • App Integrations: Customizable with third-party apps.

💪 Pros

  • Centralized hub for monitoring and scheduling.
  • Bulk scheduling and comprehensive engagement features.

💡 Cons

  • Complex user interface.
  • Limited media library and collaboration features.

📈 Best For

Small to medium-sized businesses looking for a feature-rich tool.

Customer Review

“One of the easiest tools for scheduling and managing social media.”

💡Related read: 15 Best Social Media Scheduling Tools for Businesses

4. Reputation

Reputation specializes in reputation management and customer feedback, making it a unique player in social media management.

🚀 Prominent Features

  • Sentiment Analysis: Real-time monitoring of public perception.
  • Competitive Dashboard Report: Benchmark your performance against competitors.
  • Review Management: Streamline addressing customer feedback and managing reviews.

💪 Pros

  • Effective for managing and improving brand reputation.
  • Competitive benchmarking features.

💡 Cons

  • Lacks advanced AI capabilities.
  • Limited channel coverage compared to other tools.

📈 Best For

Businesses focused on reputation management and competitive analysis.

Customer Review

“Campaign scheduling is cumbersome and lacks a visual calendar for posts.”

💡Related read: Best Time to Post on Social Media for 1M+ Views in 2024

5. SocialPilot

SocialPilot is a user-friendly tool that caters to small enterprises and individuals, offering a range of features at an affordable price.

🚀 Prominent Features

  • Connect 50+ Accounts: Manage multiple profiles and schedule posts across platforms.
  • Built-in AI Assistant: Generates captions and hashtags.
  • Custom Feeds Automation: Curate and automate content sharing.

💪 Pros

  • Intuitive interface and budget-friendly.
  • Strong content scheduling and reporting features.

💡 Cons

  • Lacks advanced analytics and targeting options.
  • Limited automation capabilities compared to high-end platforms.

📈 Best For

Smaller enterprises and individuals looking for an affordable and easy-to-use tool.

Customer Review

“Viewing messages and comments for all locations in one spot can be time-consuming.”

💡Related read: How to Build a Community on Youtube in 10 Easy Steps

6. Sprout Social

Sprout Social excels in social media management with its advanced CRM functionality and team collaboration features.

🚀 Prominent Features

  • Smart Inbox: Centralizes all social media messages and comments.
  • Advanced Reporting: Detailed insights into post performance.
  • Team Collaboration: Streamlines internal communication and task assignment.

💪 Pros

  • Comprehensive reporting and CRM features.
  • Effective team collaboration tools.

💡 Cons

  • Pricing can be high for smaller businesses.
  • Lacks some calendar functionalities like drag-and-drop.

📈 Best For

Companies seeking robust CRM integration and advanced reporting.

Customer Review

“Collaboration can be messy with many users; needs better organizational features.”

7. HubSpot

HubSpot is renowned for its CRM but also offers strong social media management capabilities integrated into its marketing suite.

🚀 Prominent Features

  • All-in-One Marketing Platform: Includes social media management, email marketing, SEO, and lead generation.
  • Marketing Automation: Automated workflows and personalized email campaigns.
  • CRM Integration: Comprehensive management of customer interactions.

💪 Pros

  • Integrated CRM with social media tools.
  • Comprehensive marketing automation features.

💡 Cons

  • Expensive enterprise plans.
  • Complex interface with steep learning curve.

📈 Best For

Businesses looking for a comprehensive marketing and CRM solution.

Customer Review

“High cost and feature complexity can be overwhelming.”

8. Khoros

Khoros provides a powerful platform for publishing, engagement, and analytics with a focus on B2B marketing.

🚀 Prominent Features

  • Proactive Risk Management: Set permissions to prevent unauthorized changes.
  • Labeling: Organize content by various criteria for better tracking.
  • Social Redisplay: Showcase user-generated content across digital touchpoints.

💪 Pros

  • Effective for B2B social media management.
  • User-friendly UI and customizable features.

💡 Cons

  • Prone to glitches and outdated analytics layouts.
  • Mixed reviews on automatic tagging features.

📈 Best For

B2B enterprises needing advanced LinkedIn capabilities and risk management.

Customer Review

“Glitches in content calendar and limited analytics depth.”

9. Brandwatch

Brandwatch (formerly Falcon.io) is known for its unified calendar and strong community management features.

🚀 Prominent Features

  • Best-in-Class Collaboration: Integrated content calendar and approval flows.
  • One Smart Social Inbox: Manage community interactions in a unified inbox.
  • Actionable Social Insights: Monitor conversations and benchmark against competitors.

💪 Pros

  • Comprehensive social media management and collaboration tools.
  • Strong community management and insights features.

💡 Cons

  • Functionality issues with TikTok and Instagram.
  • Sentiment analysis lacks accuracy and automation.

📈 Best For

Brands needing extensive community management and collaboration tools.

Customer Review

“Issues with functionality and support, especially for TikTok and Instagram.”

10. Buffer

Buffer is celebrated for its user-friendly interface and affordability, making it suitable for small businesses and individuals.

🚀 Prominent Features

  • Buffer AI Assistant: Generate and repurpose content easily.
  • One Dashboard: Comprehensive insights across multiple accounts.
  • Smart Alerts: Notifications for important comments and sentiments.

💪 Pros

  • Intuitive and cost-effective.
  • Excellent customer support and draft approval process.

💡 Cons

  • Limited analytics compared to other tools.
  • Lack of support for Instagram.

📈 Best For

Small businesses and individuals looking for a straightforward, budget-friendly tool.

Customer Review

“Interface could be more user-friendly and feature-rich.”

11. CoSchedule

CoSchedule offers a robust social calendar that keeps your social media strategy organized and on schedule.

🚀 Prominent Features

  • Social Calendar: Comprehensive view of your social strategy.
  • Content Organizer: Plan and manage content efficiently.
  • Integration Capabilities: Connects with various marketing tools for a seamless experience.

💪 Pros

  • Detailed calendar and content organization.
  • Integrates well with other marketing tools.

💡 Cons

  • Can be overwhelming for users with simpler needs.
  • Limited advanced analytics and reporting features.

📈 Best For

Users who need a detailed social media calendar and content management system.

Customer Review

“Easy to use with a solid draft and approval process.”

Conclusion

Effective social media management is essential for brands aiming to enhance their online presence and engagement. Whether you're seeking comprehensive features or budget-friendly options, evaluate each tool mentioned above based on your specific needs to find the perfect fit for your business.

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