TikTok has emerged as a social media powerhouse with over one billion users worldwide. The platform's engagement continues to soar, with average daily usage climbing from 27 minutes in 2019 to an impressive 58 minutes and 24 seconds in 2024. With users uploading an astounding 34 million videos daily, understanding when to post has become crucial for visibility and engagement.

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The timing of your TikTok posts significantly influences their performance within the platform's algorithm. Strategic posting during peak engagement hours can dramatically increase your content's visibility and interaction rates. Tools like Sprout Social's ViralPost® have emerged to help brands identify these optimal posting windows with precision.

Why Timing Matters on TikTok?

1. TikTok's Algorithm

The TikTok algorithm prioritizes content based on several key factors:

• User interactions (likes, shares, comments, watch time)
• Video information (captions, sounds, hashtags)
• Device/account settings (language preference, country setting, device type)

Posts published during high-activity periods have a better chance of gaining initial traction, which can lead to broader distribution through the platform's "For You" page.

2. User Engagement Trends

TikTok users demonstrate consistent patterns in their platform usage, with engagement peaks varying by time zone and demographic factors. Understanding these patterns is crucial for content strategy success.

3. Impact on Brands

Strategic timing can significantly boost brand visibility and engagement rates. When content aligns with peak activity periods, brands often see:

• Higher view counts
• Increased engagement rates
• Better chances of viral distribution
• More consistent follower growth

Global Best Times to Post on TikTok

Hopper HQ has analyzed global engagement data to determine the best times to post on TikTok. The following times are considered to be the best times to post on TikTok:

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Best Time to Post on Monday‍

6 AM, 10 AM, 10 PM

Best Time to Post on Tuesday

2 AM, 4 AM, 9 AM

Best Time to Post on Wednesday

7 AM, 8 AM, 11 PM

Best Time to Post on Thursday

9 AM, 12 PM, 7 PM

Best Time to Post on Friday

5 AM, 1 PM, 3 PM

Best Time to Post on Saturday

11 AM, 7 PM, 8 PM

Best Time to Post on Sunday

7 AM, 8 AM, 4 PM

These times reflect when user activity is highest, increasing the chances of your content being seen and engaged with.

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💡Related read: How a CEO Elevated TikTok Viewership by 10x With vidyo.ai

Factors influencing optimal posting times on TikTok

The above times are considered to be the best generally. However, the best time to post in the USA would be different from the best time to post in the Philippines. The following factors influence optimal posting times on TikTok: 

1. Target audience 

Knowing your audience's demographics and geography helps determine the best times to post on TikTok. Factors like age, location, and time zones determine when your audience is most active, ensuring your posts reach them effectively. Let's understand this further: 

• Demographics

The age, location, and interests of your target audience can significantly influence when they are most active on TikTok. For example, younger audiences, such as teenagers and young adults, are often more active in the evenings and on weekends when they are not in school. On the other hand, professionals might be more engaged during lunch breaks, early mornings, or commutes. Understanding the daily routines and habits of your target audience helps you schedule posts for times when they are most likely to be online and interacting with content.

• Geography

If your audience is spread across different time zones, you need to consider the optimal posting times for each region. Posting at different times to cater to various time zones can help ensure your content reaches a global audience effectively. For instance, a post timed for peak engagement in the United States might not perform as well in Europe or Asia unless you adjust the timing accordingly. So if you’re in the USA and you post something, it is important to follow that up with something so that your followers in Europe are informed and the content reaches them. 

2. Content type

Posting trending content and creating short, engaging videos can greatly increase your visibility on TikTok. Trends boost your reach, and short videos are more likely to be shared and viewed often. Here’s a detailed breakdown: 

• Trends

Trending content often performs better. Staying updated with TikTok trends and timing your posts to coincide with these trends can significantly boost your content's visibility. Engaging with current trends increases the likelihood of your video being featured on the 'For You' page, thus reaching a broader audience.

• Content length

In today’s world, attention spans have reduced substantially. Thus, the type and length of your content can significantly impact the optimal posting time. People prefer short, engaging videos that quickly capture attention. Content that is easily digestible and entertaining is more likely to be watched in full and shared, enhancing its reach.

3. Competition

You need to understand the varying times at which different types of content are consumed. This will help you schedule posts when content from your industry is most relevant. 

• Industry norms

Different industries have varying peak times for engagement. For instance, fashion and lifestyle content might perform better in the evenings when people are winding down and have more time to browse. In contrast, educational or professional content might be more popular during daytime hours, aligning with work or study schedules. Understanding the norms and habits of your industry can help you schedule posts for times when your specific audience is most active.

Studying these factors closely can help you plan your TikTok posting schedule to maximize engagement and reach. It gives you the best chance to reach the right people at the right time. 

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💡Related read: vidyo.ai Helps Founder Gain 15,000 Views on TikTok Reel

Step-by-step guide to finding the best time to post on TikTok 

We've covered many aspects so far, from the importance of knowing the best time to post to the factors that influence it. But how do you determine the best time to post on TikTok? You can use TikTok's built-in analytics to provide insights into follower activity, including when your followers are most active. Here's a detailed guide:

1. Switch to a Pro account

1. Open the TikTok app and go to your profile.
2. Tap the three dots (menu) in the top right corner to access settings.
3. Select "Manage Account."
4. Tap "Switch to Pro Account."
5. Follow the prompts to choose your account type (Creator or Business) and complete the setup.

2. Access TikTok Analytics

6. Once you have a Pro Account, go to your profile.

7. Tap the three dots (menu) in the top right corner to access settings.

8. Select "Creator Tools" or "Business Suite" depending on your account type.

9. Tap "Analytics."

3. Analyze follower activity

10. In the Analytics section, navigate to the "Followers" tab.

11. Review the "Follower Activity" section to see when your followers are most active. This data is presented in a bar chart showing activity by hour and day.

12. Note the peak times when your followers are online.

4. Review content performance

13. Go to the "Content" tab in the Analytics section.

14. Review the performance of your recent videos, focusing on metrics like views, likes, comments, and shares.

15. Identify patterns in your top-performing videos, such as the time and day they were posted.

5. Experiment with posting times

Based on your follower activity and content performance data, create a posting schedule that includes different times and days. Post consistently at these times for a few weeks. Then track the performance of your posts using the Analytics section to see which times yield the highest engagement.

6. Adjust and optimize

After a few weeks of experimentation, analyze the data to identify the most effective posting times. Adjust your posting schedule based on your findings to maximize engagement. Continue to monitor your Analytics regularly, as audience behavior and platform trends can change over time.

7. Use TikTok trends and hashtags

Stay updated with current TikTok trends and popular hashtags by exploring the "Discover" page. Incorporate trending sounds, effects, and hashtags into your content. Post your trend-related content at peak times identified in your Analytics to maximize visibility and engagement.

8. Engage with your audience

Actively engage with your audience by responding to comments and messages. Monitor the times when your engagement rates are highest. Adjust your posting schedule to align with these high-engagement periods.

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To augment this, you can also use third-party tools like Hootsuite, Sprout Social, and Later. These tools offer advanced analytics and scheduling features, helping you determine optimal posting times. The idea is to zero down on an ideal time that works for your content. 

Repurpose and post on TikTok consistently with vidyo.ai

Knowing the best time to post on TikTok is of no use without having a consistent posting schedule. The algorithm will do nothing if you post one or two videos a month. For you to grow on TikTok, you need to post at least twice daily. Seems hectic? Don’t worry vidyo.ai’s got you covered. Let's see how: 

1. AI content repurposing

vidyo.ai transforms your existing content from other platforms into engaging TikTok videos. Whether it’s a YouTube video, a webinar, or a live stream, vidyo.ai can edit and format it to fit TikTok’s specifications. This means you can maximize the value of your content by reaching new audiences on TikTok without creating new videos from scratch.

2. Video transcription

vidyo.ai offers free, highly accurate transcription of your videos. These transcripts can be utilized for video descriptions, captions, and more. They significantly enhance video SEO and make your content accessible to people with hearing difficulties.  In short, video transcripts are great for your videos. 

3. Video editing 

vidyo.ai’s advanced AI editing features automatically trim and resize your videos to fit TikTok’s requirements, adding captions, music, and popular effects to help your videos stand out. Using AI, vidyo.ai identifies the most engaging parts of your video, ensuring your TikTok posts are attention-grabbing and effective.

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💡Related read: Back to Basics: How to Edit TikTok Captions With vidyo.ai

Takeaway 

The world of social media is governed by the audience. Your content will go nowhere if you don’t head to the demands and preferences of your consumers. Amongst these preferences, one of the most important is the time at which they consume content. As a creator, figuring out the best time to post on TikTok and creating a posting schedule around that time is of utmost importance. 

While this might seem to be a lot of work, it really isn’t. 

TikTok offers analytics that can be used to find a time to post based on your followers’ activities. Several third-party tools can also help you understand this deeply. By following the tips in this blog, you can align your TikTok strategy with your audience's behavior, boosting your content's visibility and success on the platform.