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How a Business Owner Built the #1 Bar Exam Podcast with vidyo.ai

How a Business Owner Built the #1 Bar Exam Podcast with vidyo.ai

June 25, 2024
4 mins
Neelabja Adkuloo
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Neelabja Adkuloo
5 min read
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In the realm of bar exam preparation, Jackson Mumey has established himself as the 'Bar Whisperer.' His company, Celebration Bar Review, has been preparing law students from across the globe for the daunting bar examinations in the United States for over 30 years. Specializing in helping students who have previously failed the exam, Jackson provides them with the attention and support they need to succeed.

Jackson's journey began with a deep-seated motivation to address the inequities in legal services due to the difficulty in passing the bar exam. "Access to legal services in the United States is not always even," he explains. "There's a real lack of licensed attorneys in poorer income communities. Part of the problem is that the people most inclined to serve that group can't get through the bar exam." This realization spurred him to focus on supporting those who need it the most.

The Challenge: Navigating Customer Outreach

One of the biggest challenges Jackson faced was identifying his target audience. "People don't generally walk around saying, 'I failed a bar exam,'" he notes. Overcoming the stigma associated with failing the exam and earning the trust of potential customers posed significant hurdles. Additionally, convincing them to invest time, effort, and money to retake the exam was another uphill battle.

The Solution: Embracing vidyo.ai for Content Creation

To spread awareness and disseminate education effectively, Jackson turned to video content. He started by recording YouTube videos discussing the bar exam process and its psychological aspects. These videos have collectively garnered over two million views, providing a valuable resource for prospective students. His podcast, now in its 470th episode, further expands on these topics, answering student questions and keeping them informed about bar exam news.

Jackson credits vidyo.ai as a game-changer in his content repurposing process. "It gives me the ability to get a lot done very quickly and professionally," he says. vidyo.ai enables Jackson to repurpose his podcast into short-form videos suitable for platforms like Facebook, Instagram, and TikTok. This allows him to maintain a consistent presence on social media, where his potential customers spend their time.

He also highlighted the versatility of vidyo.ai's platform, stating, "Well, you know, I like the fact that I can change the social media templates, I can put in the closed captions while editing, I can just play with it a little bit to customize their appearance and do some different things. I can get a vertical format or a square box or a horizontal format with AI resizing.Vidyo also does a remarkable job of figuring out how to take an hour-long podcast and break it up."

The Results: Building a Strong Online Presence

With vidyo.ai's assistance, Celebration Bar Review has achieved significant brand growth and social media engagement. Their YouTube channel and Facebook reels have been particularly successful in reaching and engaging their audience. The podcast has been recognized as one of the top 20 exam-based podcasts globally, underscoring its impact and credibility.

Moreover, Jackson emphasizes that vidyo.ai has not only saved him a considerable amount of time but also enhanced his social media strategy. "It's taken a huge burden off me," he states. "I can focus on what I do best—teaching—while still maintaining a strong social media presence."

Looking Forward: Lessons and Takeaways

Reflecting on his journey, Jackson stresses the importance of finding the best software and tools. "There are companies out there that say they can do everything, but nobody does what vidyo.ai does as well as they do," he asserts. His experience has taught him the value of focusing on tools that excel in their specific purposes, freeing up his time to concentrate on his core strengths.

As Celebration Bar Review continues to grow, Jackson plans to further leverage vidyo.ai's capabilities to expand their reach and support more students. His advice for fellow educators and entrepreneurs: "Find tools that free you up to do what you're best at, instead of tying you up in trying to be more sophisticated."

In conclusion, Jackson Mumey's journey with Celebration Bar Review exemplifies how strategic use of technology, combined with deep expertise and dedication, can make a significant impact in education and beyond. If you’re seeking to unlock the transformative power of video content, sign up on vidyo.ai today. You can use the code Jackson10 to get 10% off on all our annual plans!

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