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Read how Mark, owner of Mark Brower Properties–a US-based property management company–is improving the brand’s presence with video repurposing by vidyo.ai.
Q. How does video repurposing using vidyo.ai align with your marketing strategy?
As a small business owner, I don't have many resources to put together a full marketing team. About 10 months ago, at a conference, another business owner in my industry mentioned he used vidyo.ai. He said it's all he needs to chop up his videos and create reels. I looked into it and found it extremely functional and a huge time-saver. That's how I started using it.
Q. What are your use cases for vidyo.ai?
Firstly, if I'm invited onto a podcast and the host posts it on YouTube, I love how I can take that YouTube video URL, put it into vidyo.ai, and it extracts the reels for me, providing captions and all. Secondly, I regularly have a videographer come to my office twice a month for a one to two-hour recording session. It's great because I can just have a dialogue, whether alone or with my team, and then use vidyo.ai to extract some reels from that conversation for posting on my Facebook, TikTok, Twitter, and LinkedIn accounts.
💡Related read: How to Start a Podcast Channel on YouTube for Free
https://www.facebook.com/reel/918724379885502
Q. Prior to vidyo.ai, how were you handling content repurposing?
Before vidyo.ai, I had to pay someone to repurpose video content, which was challenging because I didn't have the budget to pay someone full-time. It was difficult to attract the quality of talent needed to produce good quality videos consistently. I also started using apps like CapCut, but it was very time-consuming and slowed me down from running my business and pursuing other initiatives. It would easily take me over an hour per reel to get the AI captions right, the music right, and ensure it fit the format of all the different social media platforms.
Q. How much money have you saved by switching to vidyo.ai?
Each reel produced with someone else's help would cost anywhere from 15 to 30 US dollars per reel, if done in volume. So, if I wanted to do a reel a day, I can easily save a thousand dollars a month by using vidyo.ai. The savings is significant.
Q. What has your experience with AI subtitles that are auto generated using vidyo.ai been like?
The subtitles that vidyo.ai places in the video are not only very accurate but also extremely important in meeting current social trends. I've read studies indicating that most people watch reels with their volume off. So, for them to consume my content, captions are essential. When vidyo.ai cuts a reel from longer form content, it immediately shows me several formatting options, allowing me to quickly use video templates I've set up or choose from other suggestions to switch up the format.
Q. What other features of vidyo.ai do you find valuable?
The AI that's built in is really good at finding and clipping short videos that are suitable for reels. The user-friendly editor allows me to adjust the clips easily if needed. I also like that vidyo.ai intelligently detects scene change when there are two people on the screen during an interview and can split the screen vertically to ensure both are in frame, even in a portrait orientation.
vidyo.ai also makes it easy for me to add my logo to the reels. Once I set it up, I can easily import my logo, position it on the screen, and size it as needed. Then, I save that as a template for future use. I can easily access my favorite templates, including my logo, and adjust colors to ensure consistency with my brand.
Q. How has your social media game changed post using vidyo.ai?
Generating short-form content with vidyo.ai has helped me with lead generation and creating more business opportunities. The audience reception has been super positive. I've received comments and messages appreciating the engaging and informative content. People seem to enjoy the concise and visually appealing reels, which has led to increased interaction and interest in my brand.
A recent successful campaign involved repurposing a podcast interview into short-form reels using vidyo.ai. The social media metrics showed a significant increase in views, likes, and shares compared to previous campaigns. This demonstrates the effectiveness of vidyo.ai in creating engaging content from long-form interviews.
💡Related read: From 100 to 100K: vidyo.ai's Podcast Marketing Roadmap
Sign up on the vidyo.ai app today
Like Mark, you can hike up your views and engagement on social media by creating short form content that converts. Sign up on the vidyo.ai app to kick off video creation and expand your brand presence.
