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How Businesses Can Set Up TikTok Shop to Drive Product Sales

How Businesses Can Set Up TikTok Shop to Drive Product Sales

July 3, 2024
8 mins
Allan Martyr
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Allan Martyr
5 min read
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TikTok Shop is revolutionizing the way businesses engage with consumers on social media. This guide will help you navigate the world of TikTok Shop, from setup to successful selling.

What is TikTok Shop?

TikTok Shop is an integrated e-commerce marketplace within the TikTok app, allowing users to list, sell, and manage products directly. It offers a comprehensive in-app selling experience.

Key Features of TikTok Shop

  1. In-App Product Listings: Sell products directly on TikTok.
  2. Order Management: Manage orders, shipping, and customer messages through the backend.
  3. Creator Commissions: Set up commission structures for creators to promote your products.
  4. Buyer Vouchers: Boost product visibility and conversions with TikTok missions.

What are TikTok missions? 

TikTok Shopping

Source: Tribe Group

TikTok Shop's Growth Centre is a valuable resource designed to help sellers enhance their store management skills and earn rewards. Through a series of missions, sellers can achieve specific goals and gain rewards that contribute to the growth and success of their TikTok Shop. Upon completing a mission, a reward window will automatically notify you that the reward has been sent to your account. 

Types of Rewards in TikTok Shop

  • Improve Conversion

Voucher Rewards

Vouchers are discount coupons created by TikTok Shop and issued to sellers, with the cost covered by the platform. Buyers can claim and use these vouchers during the redemption period through various channels like livestreams and videos. 

💡Related read: How to Go Live on TikTok (With or Without 1000 Followers)

  • Boost Traffic

Promote Coupon Rewards

Promote coupons are paid advertising tools provided by TikTok to help promote your videos and livestreams. These coupons offer discounts on promotional tools. If your shop’s official TikTok account is not linked, you will be prompted to do so. Once linked, you can claim your promote coupon reward in the Growth Centre under My Missions. 

  • Save Money

Commission Deduction Rewards

This reward reduces the commission fee that TikTok Shop charges for your completed orders. The reward will be sent to your account and automatically reduce your total commission fee amount. 

  • Access Services

TikTok Shop provides various services as rewards, such as invitations to join the official chat group or a dedicated service session with an account manager.

  • Achievement Badges

Achievement badges are awarded to recognize your accomplishments at different stages of your selling journey on TikTok Shop.

Becoming a TikTok Shop Creator

Standard Pathway

Typically, becoming a TikTok Shop creator requires 5,000 followers. This can be time-consuming if you are new to creating engaging videos.

Alternative Method

Alternatively, you can apply to become a TikTok seller directly. Once approved, you can bypass the follower requirement and start creating content linked to TikTok Shop products. You can request free product samples from sellers or purchase them yourself to create review videos.

How to access TikTok shop?

Creating a TikTok Business Account

Before you can start selling on TikTok Shop, you need to create a TikTok Business Account. If you currently have only a regular TikTok account, follow these steps:

  1. Search for "TikTok Shop US Seller Sign Up" in your browser.
  2. Navigate to the official TikTok Shop US website.
  3. Register using an email, phone number, or your existing TikTok account.

Completing the Registration Process

Individual Seller Requirements

To sign up as an individual seller, you need the following:

  • A valid email address
  • A phone number
  • A government-issued ID (e.g., US passport or US driver’s license)
  • US Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)

Corporate Seller Requirements

For corporate sellers, the requirements include:

  • A valid email address
  • A phone number
  • Limited Liability Company (LLC) documentation
  • Employer Identification Number (EIN)
  • US Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)

Approval and Linking Your TikTok Account

After submitting your documents, you’ll receive a confirmation email upon approval. This process typically takes between 2 to 6 days. Ensure all documents are legitimate to avoid account suspension. Once approved, link your TikTok account to your TikTok Shop. This integration allows your products to appear on TikTok’s shopping page, enabling you to create engaging content to drive traffic and sales.

Adding Bank and Tax Information

To receive payments, enter your bank details and confirm your business information, including your tax information. Ensure the address you provide is accurate to prevent account suspension due to incorrect information.

Setting Up Your Warehouse Address

Provide your warehouse address so shipping carriers know where to pick up your products. This step is crucial for smooth logistics and timely deliveries.

Adding and Managing Products

Now you’re ready to add products to your TikTok Shop. Go to the "Manage Products" section in the TikTok Shop Seller Center. You can add products individually or bulk upload them using a file. If you already use Shopify, you can sync your Shopify products to your TikTok Shop for easier management.

TikTok Success Stories

To inspire your journey on TikTok Shop, here are a few accounts that excel in their niches:

How to sell on TikTok?

Collaborating with Influencers

Partnering with TikTok influencers can significantly boost your product’s reach:

  1. Select Relevant Influencers: Choose influencers whose audience aligns with your target market.
  2. Authentic Collaborations: Encourage influencers to create genuine content that showcases your products naturally.

Utilizing TikTok’s Advertising Tools

TikTok offers several advertising options to help you promote your products:

  1. In-Feed Ads: These appear in users’ feeds and can be up to 60 seconds long. Include a call-to-action button directing users to your TikTok Shop.
  2. Brand Takeover Ads: Full-screen ads that appear when users open the app, offering maximum visibility.
  3. Targeted Advertising: Use TikTok’s targeting options to reach specific audiences based on demographics and interests.

Building an Organic Following

Creating engaging content is key to building a following on TikTok. Here are some tips:

  1. Storytelling and Authenticity: Share behind-the-scenes content and authentic stories about your brand. This builds trust and boosts TikTok viewership.
  2. Trending Hashtags and Sounds: Use popular hashtags and sounds to increase the visibility of your videos.
  3. Short, Engaging Videos: Keep your videos between 30-60 seconds to maximize watch time and engagement.
  4. Daily Content Creation: To maximize your chances of success, posting content daily is essential. Ideally, aim for 1-5 posts per day. TikTok’s algorithm favors frequent posters, increasing your chances of a video going viral and driving sales.
  5. Creating Discoverable Content: A unique strategy is to include subtle, controversial elements in your videos that prompt viewers to comment and engage. This can significantly increase views and interaction.

Creating Engaging Videos for TikTok Shop

The Power of Intriguing Content

To thrive on TikTok Shop, it is essential to produce videos that captivate your audience. Utilizing social media automation tools such as can streamline the process by generating captioned TikTok videos.

  • Automate the process of creating and editing videos with AI, saving you 2x time and effort.
  • Ensure your videos maintain a consistent style and quality across all posts with’s brand kit feature.

  • Add captions to your videos automatically, making them accessible and easier to understand for a wider audience.
  • Utilize a variety of editing tools to enhance your videos, such as trimming, adding music, and overlaying text, photo, or video clip.
  • Use to schedule and publish your posts, ensuring consistency.

💡Related read: Travel Creator Gets 5.5M+ Views on TikTok With

Economic Approach

One cost-effective strategy is to source products from Amazon that already have numerous review videos. These can be repurposed with added music and captions using, making it an ideal method for testing products without substantial investment.

💡Related read: Helps Founder Gain 15,000 Views on TikTok Reel

Is TikTok shop safe?

While TikTok Shop can be a powerful sales tool, it carries risks. Social media platforms often change their algorithms and policies, potentially impacting your reach and effectiveness. It is vital to diversify your content strategy, repurpose your video content, and stay informed about platform updates to mitigate these risks.

💡Related read: TikTok’s US Ban: Essential Insights and What’s Next for Creators


Selling on TikTok Shop requires a blend of creativity, strategy, and consistency. By creating engaging content, leveraging professional services, and understanding the platform's nuances, you can tap into TikTok’s vast audience and drive significant sales. Sign up on today to kick off your TikTok video creation journey.

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