TikTok's remarkable journey from its launch in 2016 to becoming a global social media powerhouse is nothing short of extraordinary. Initially released as Douyin in China and later as TikTok for international markets, the app has quickly ascended to one of the fastest-growing social networks ever. As of 2024, TikTok has become a major player in the social media landscape, boasting an impressive 1.04 billion monthly active users globally.

In this blog, we’ll delve into key TikTok stats, exploring user demographics, app downloads, revenue, and more. Here's what you'll discover:
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TikTok's Impact on Small Businesses

Source: TikTok Newsroom
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💡Related read: 229+ Best Performing Hooks for TikTok Exposed: 5X Your Views!
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How Many People Use TikTok?

As of May 2024, TikTok boasts 1.04 billion monthly active users worldwide. This marks a significant increase from September 2021 when the app first reached the 1 billion user milestone. 

Here’s a look at TikTok’s global user growth over the years:

TikTok represents 26.26% of the 3.96 billion monthly active social media users worldwide. Out of 5.4 billion internet users, 19.26% are active on TikTok.

💡Related read: 23 TikTok Algorithm Hacks to Get More Engagement in 2024
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How Many Americans Use TikTok?

In the United States, TikTok has seen substantial growth. As of January 2024, there are 170 million TikTok users in the US (TikTok). This is a notable increase from 150 million reported in February 2023. Additionally, 33% of US adults have used TikTok at least once (Pew Research Center).

Source: TikTok, Pew Research Center
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TikTok's Global Workforce

Source: TikTok

💡Related read: 2024 TikTok SEO: 11 Tips for Better Reach + Free Tool

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TikTok Downloads Worldwide

TikTok continues to achieve remarkable download figures. In Q1 2024 alone, the app was downloaded 137 million times (Statista). Since its launch, TikTok has seen consistent download growth:

💡Related read: How Businesses Can Set Up TikTok Shop to Drive Product Sales
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TikTok's Country-Specific Reach

TikTok is available in over 150 countries.

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💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?

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Where Does TikTok Rank in Popularity?

As of April 2024, TikTok ranks as the 5th most-used social network globally, with 1.58 billion active users. Here’s a snapshot of its ranking among other social networks:

Source: DataReportal
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💡Related read: Best Time to Post on TikTok: The Ultimate Guide

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Average Time Spent on TikTok

TikTok users spend significant time on the app. Globally, the average daily time spent on TikTok is 95 minutes, the highest among social networks. In the US, users spend an average of 53.8 minutes per day on TikTok.

Sources: Financial Times, eMarketer
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💡Related read: How to Go Live on TikTok (With or Without 1000 Followers)
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US TikTok Users by Age

TikTok’s user demographics in the US show that a significant portion of its user base is young adults. Here’s the breakdown of US TikTok users by age group:

US TikTok Users by Gender

Gender demographics of TikTok users in the US reveal that 55% of weekly active users are female, while 45% are male.

Source: Industry Dive

TikTok's Financial Investments 

Sources: Music Business Worldwide, Earth Web, Fortunly
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TikTok's Content and Engagement Metrics

Sources: TikTok, Hootsuite, Statista, Prolific North, Influencer Marketing Hub
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Most Followed TikTok Accounts

The most-followed TikTok users showcase the platform’s diverse content and influential personalities. Here are the top TikTok accounts by follower count:

Source: Social Blade
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Conclusion

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