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Agency’s 6-Month Journey to 25% More Followers With vidyo.ai

Agency’s 6-Month Journey to 25% More Followers With vidyo.ai

June 25, 2024
8 mins
Neelabja Adkuloo
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Neelabja Adkuloo
5 min read
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Read how Gabe Fletcher, Marketer, Edit my Podcast, turned long-form podcast content into engaging shorts, boosting the agency’s followers by 25% in 6 months.

Start with Defining Your Podcast Goal

For Gabe, creating a podcast starts with a clear objective:

"If you don't know where you want to go with your podcast, you need to start with that. Write down your goal: 'The goal of my podcast is...' This is your ideation phase. From there, you can start building your podcast's structure."

Whether you're starting a podcast for fun, to complement your coaching business, or as part of your service-based business or agency, clarity on your objective is crucial.

Choosing the Right Production Setup

The right production setup is critical to streamline your workflow. Gabe's insights reveal:

  • Solo Podcasters: Use a unified ecosystem to avoid managing multiple tech tools.
  • Co-hosts/Editing Agency: Tools like vidyo.ai can significantly reduce workload.

Gabe found that using vidyo.ai helped him maintain a consistent production schedule, increasing his weekly video output by 40% without additional staff.

💡Related read: How to Start a Podcast on Spotify and Repurpose it With vidyo.ai

Conducting Competitor Analysis

Positioning your podcast for success requires competitor analysis. Gabe suggests:

  • Identify keywords to rank for and search for them in podcast directories like Apple Podcasts.
  • Look for podcasts with similar names and niches.
  • Ensure your podcast has a unique, differentiating message.
  • Be realistic about the effort needed to outrank top competitors with extensive episode backlogs.

Gabe recommends using tools like OP3 and Podtrac for tracking analytics, and Ausha's PSO tool for competitor research.

Editing Software Recommendations

For editing, Gabe recommends:

  • Adobe Podcast: A comprehensive audio suite.
  • Open Broadcast Software (OBS): A free, intuitive recording option.
  • vidyo.ai: An end-to-end video editing software.

Gabe utilized vidyo.ai’s social media post scheduler to streamline his video production, allowing him to maintain content cadence.

Determining Your Podcast's Success Metrics

While download numbers are a basic metric, Gabe suggests focusing on more meaningful metrics for determining podcast success like:

  • Email list sign-ups
  • Facebook group joins
  • Discovery call bookings
  • Course enrollments
  • Podcast episode completion rate

Understanding and engaging with your target audience is more valuable than just looking at download charts. Gabe advises:

  • Use industry data to build an ideal listener persona.
  • Feed audience data into tools like ChatGPT for insights on demographics, pain points, and desires.
  • Use AI writing tools to get content and messaging recommendations.

Promoting Your Podcast for Growth

Simply uploading your podcast to directories isn't enough. To grow your audience, promote your podcast on YouTube, other social media channels, your website, and other platforms where your target listeners are active. 

Gabe's 3x3 content funnel approach for podcast promotion on social media includes:

  1. Top of Funnel: Attention-grabbing content.
  2. Middle of Funnel: Educational content on how your podcast/offerings help.
  3. Bottom of Funnel: Direct call-to-action content with an enticing offer.

💡Related read: vidyo.ai Helps Podcast Host Grow his YouTube to 20K Subscribers

Monetizing Your Podcast Effectively

To turn your podcast into a revenue stream, Gabe recommends:

  • Building an email list to nurture podcast listeners into customers.
  • Using clear calls-to-action to invite listeners to work with you.
  • Creating a product ecosystem around your podcast (courses, memberships, services).
  • Engaging your business's customer base to become podcast listeners and vice versa.

Gabe’s strategic approach, supported by vidyo.ai, allowed him to create a revenue-generating ecosystem around his podcast, significantly boosting his business's bottom line.

Key Takeaways for Aspiring Podcasters

  • Define your podcast's goal and unique factor.
  • Choose a manageable tech and production setup.
  • Optimize your podcast for relevant keywords.
  • Repurpose long-form podcast content into short-form video snippets for social media.
  • Focus on meaningful success metrics beyond downloads.
  • Monetize strategically by building an ecosystem around your podcast.
  • Streamline your workflow with vidyo.ai.

💡Related read: How vidyo.ai Helps Podcast Host Repurpose His Video Content in <1 Hour

Why vidyo.ai?

Gabe discovered that manually editing and repurposing podcasts was time-consuming and costly. vidyo.ai streamlined this process, identifying key moments, generating subtitles, and creating shareable social clips quickly and efficiently. 

Trusted by over 2 million creators and businesses, vidyo.ai simplifies content creation with features like AI video resizing, full transcripts, and social media optimization.

💡Related read: How to Start a Podcast and Repurpose it With vidyo.ai

How Does vidyo.ai Work?

  1. Drop your video links into vidyo.ai
  2. Make a cup of coffee
  3. In minutes, vidyo.ai identifies key moments and creates shareable social clips.

vidyo.ai is an all-in-one social media autopilot for video editing and repurposing, including innovative features like AI video resizing, full video and clip transcripts, video timestamps, auto video chapters, and metadata for all social platforms, including YouTube Shorts, Instagram, Twitter, LinkedIn, and Facebook Reels.

With our latest mobile support feature, you can create studio-grade videos in just a few taps from your phone. And with Viddy, you’ll never run out of content ideas. Viddy analyzes your long videos and quickly suggests new content ideas, SEO-friendly blog posts, show notes, tweets, and LinkedIn posts.

vidyo.ai currently supports English, Spanish, German, and French, with more languages coming soon.

Try Our Social Media Autopilot Today

Sign up on vidyo.ai to effortlessly create and share shorts like Gabe. Save time and enhance your social media presence with vidyo.ai’s comprehensive social media tool stack.

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